“Oshi-Budo” and Okayama Prefecture’s Deep Connection
The manga “Oshi ga Budokan Ittekuretara Shinu” (abbreviated as “Oshi-Budo”) by Hirao Auri is set in Okayama City, Okayama Prefecture, and depicts the lives of the underground idol group “ChamJam” and their passionate fans. Published by Tokuma Shoten, this work has surpassed 1.5 million copies in cumulative circulation and has undergone multimedia expansion including anime adaptation, live-action drama adaptation, and theatrical film adaptation.
Okayama Prefecture was chosen as the setting because author Hirao Auri is from Okayama Prefecture, and it perfectly matched the work’s concept of realistically depicting the underground idol scene in a regional city. Numerous real locations appear in the story, including Okayama Station, Omotecho Shopping Street, Okayama Castle, and Korakuen Garden, making it a treasure trove for sacred site pilgrimages among fans.
Work Introduction: A Life Support Story That Reaches Everyone’s Heart
Story Overview
The protagonist Eripiyo (Matsumura Sayuri) was a nobody of a freeter, but three years ago at the Tanabata Festival, she meets Ichii Mayna (Irei Hina), a member of Okayama’s local underground idol group ChamJam, and experiences her first exhilaration in life. Since then, she has lived a life devoted to Mayna alone and has become known as a legendary fan.
The charm of this work lies not in being merely a story about an idol otaku, but rather a life support movie that anyone can relate to—how meeting one’s “oshi” changes your life. The work depicts both comically and realistically the appearance of fans pouring most of their income into supporting their oshi and idols striving toward the Budokan.
Characters and Okayama Prefecture’s Connection
Among the ChamJam members, a character with the setting of being from Waki Town in Okayama Prefecture appears. Making use of this setting, Waki Town has developed a town revitalization project as an official organization, including appointing a character as an official influencer and establishing a fan club that offers limited merchandise. It is gaining attention as a fine example of regional and anime content fusion.
Sacred Sites Around Okayama Station
Okayama Station
Okayama Station, the gateway to Okayama Prefecture, is an important stage that appears numerous times throughout the work. It appears in the anime version, drama version, and theatrical film version alike, depicted in scenes where Eripiyo heads to ChamJam events and scenes where members move about.
Access Information:
- Served by JR Sanyo Shinkansen, Sanyo Main Line, Ako Line, Tsuyama Line, and Kibi Line
- Approximately 30 minutes by limousine bus from Okayama Airport
- The station complex features commercial facilities such as “Sanste Okayama”
The appearance of the station plaza and station interior is faithfully recreated, making it an ideal starting point for sacred site pilgrimages. The area around the Momotaro statue near the east exit is particularly popular as a photo spot.
Omotecho Shopping Street
Omotecho Shopping Street, located in the center of Okayama City, frequently appears in ChamJam event scenes and members’ daily scenes. The atmosphere of the arcade shopping street is depicted realistically in the work, and walking through it allows you to immerse yourself in the work’s world.
Pilgrimage Points:
- An arcade shopping street approximately 900 meters long
- Take the streetcar from Okayama Station to “Shirokashita” stop, then a short walk
- Restaurants, miscellaneous goods shops, bookstores, and more line the streets
- The theatrical version was actually used as a filming location, with a red carpet event held
During the theatrical version’s release, a red carpet event was held at Omotecho Shopping Street, where cast members including Nakamura Riho, members of @onefive, Irei Hina, and director Otani Kentaro walked the red carpet. It became an unforgettable event for Okayama residents and fans.
Sacred Sites in the Okayama Castle and Korakuen Garden Area
Okayama Castle
Okayama Castle, also called “Ujō” (Raven Castle) due to its jet-black exterior, appears in scenes where characters go on dates or take walks. The view from the main tower and the scenery of the Asahi River flowing around the castle are beautifully depicted.
Sightseeing Information:
- Opening Hours: 9:00 AM to 5:30 PM (last admission at 5:00 PM)
- Admission: Adults 400 yen, Elementary and Middle School Students 100 yen
- Take the streetcar from Okayama Station to “Shirokashita” stop, then a 10-minute walk
- Reopened after renovation in November 2022
Okayama Korakuen Garden
Okayama Korakuen Garden, one of Japan’s three most famous gardens, also appears as an important stage in the work. The beautiful scenery of each season is depicted, effectively used as a background to express the characters’ emotions.
Pilgrimage Points:
- Opening Hours: 7:30 AM to 6:00 PM (varies by season)
- Admission: Adults 410 yen, Age 65+ 140 yen
- Combination ticket with Okayama Castle available (Adults 640 yen)
- Multiple photo spots scattered throughout the extensive garden
Ikeda Zoo and Surrounding Spots
Ikeda Zoo
Ikeda Zoo in Okayama City’s Kita Ward appears in scenes where ChamJam members visit during their private time. The zoo, with its retro atmosphere, is a facility beloved by locals.
Facility Information:
- Opening Hours: 9:30 AM to 5:00 PM (4:30 PM from November to February)
- Admission: Adults 1,100 yen, High School Students 880 yen, Elementary and Middle School Students 660 yen
- From Okayama Station West Exit by bus to “Kyoyama Entrance” stop, then a 12-minute walk
- Houses approximately 110 species of animals
In the work, scenes of characters conversing while watching animals are particularly impressive, making it a popular pilgrimage spot among fans.
Bicchu-Takamatsu Station and Surroundings
Bicchu-Takamatsu Station
Bicchu-Takamatsu Station on the JR Kibi Line appears in scenes of Eripiyo’s daily life. A small station set in peaceful rural scenery, it’s a place where you can feel the atmosphere of a regional city.
Access:
- Approximately 20 minutes from Okayama Station on the JR Kibi Line (Momotaro Line)
- Unmanned station; IC cards accepted
- The ruins of Bicchu-Takamatsu Castle, famous for the water siege, are nearby
The station building and surrounding landscape are faithfully recreated in the work, making it an must-visit sacred site for fans.
Waki Town: Sacred Site of Municipal Collaboration
Waki Town and “Oshi-Budo” Collaboration
Waki Town in Okayama Prefecture has officially developed a collaboration, taking advantage of the setting that a character appearing in the work is from Waki Town.
Collaboration Details:
- A character appointed as an official Waki Town influencer
- Establishment of an “Oshi-Budo” fan club offering limited merchandise
- Collaborative posters and panels placed throughout the town
- Development of tie-in products with local specialties
Attractions in Waki Town
Waki Town has numerous attractive sightseeing spots separate from the work:
- Waki Shrine: A shrine enshrining Wake no Kiyomaro
- Fuji Park: A park boasting Japan’s finest wisteria trellis (best viewed late April to early May)
- Waki Ukai Valley Hot Spring: A hot spring facility where day-use bathing is available
The appeal is that you can enjoy sightseeing in Waki Town in addition to sacred site pilgrimages.
Theatrical Version Location Information
Filming Locations Unique to the Live-Action Version
“Oshi ga Budokan Ittekuretara Shinu” theatrical version, released nationwide on May 12, 2023, featured principal cast including Matsumura Sayuri (Nogizaka46’s first lead role after graduation) filming on location throughout Okayama Prefecture.
Main Filming Locations:
- Around Okayama Station: Opening scenes and character movement scenes
- Omotecho Shopping Street: ChamJam event scenes, members’ daily scenes
- Okayama Castle and Korakuen Garden: Important confession scenes and emotional backgrounds
- Asahi River Banks: Scenes of members conversing
- Live Houses in Okayama City: ChamJam live performance scenes
Theatrical Version Release Commemoration Events
Various events were held in Okayama City to commemorate the theatrical version’s release:
- Red carpet event at Omotecho Shopping Street (cast appearance)
- Stage greetings at movie theaters in Okayama City
- Limited-time opening of collaboration cafes
- Distribution of sacred site pilgrimage maps
These events captivated not only Okayama residents but fans nationwide, significantly contributing to tourism promotion.
Drama Version Filming Locations
Drama Version’s Unique Filming Locations
The drama version of “Oshi ga Budokan Ittekuretara Shinu” also had extensive filming done in Okayama Prefecture. Different locations from the anime version and theatrical version appear, expanding the scope of sacred site pilgrimages.
Drama Version-Specific Filming Locations:
- Commercial Facilities in Okayama City: Appearing as Eripiyo’s part-time job location
- Residential Neighborhood Locations: Areas around characters’ homes
- Parks in Okayama City: Members’ practice scenes
- Karaoke Box: Fan interaction scenes
The drama version’s strength is the ability to enjoy the real Okayama streetscape unique to live-action.
Model Courses for Sacred Site Pilgrimage
An Efficient Pilgrimage Course for One Day
The “Oshi-Budo” sacred sites in Okayama Prefecture are relatively compact, making it possible to visit major spots in a single day.
Recommended Model Course:
Morning (9:00 AM to 12:00 PM)
- Okayama Station (9:00 AM) – Photography of station interior and plaza
- Move by streetcar (10 minutes)
- Okayama Castle and Korakuen Garden (9:30 AM to 11:30 AM) – Thorough sightseeing
Lunch (12:00 PM to 1:00 PM)
- Enjoy Okayama gourmet at Omotecho Shopping Street
Afternoon (1:00 PM to 5:00 PM)
- Omotecho Shopping Street exploration (1:00 PM to 2:00 PM)
- Move by streetcar/bus to Ikeda Zoo (2:30 PM to 4:00 PM)
- Return to Okayama Station and purchase souvenirs (4:30 PM to 5:00 PM)
A Course for Leisurely Pilgrimage Over Two Days
For those with more time, a two-day tour of Okayama Prefecture is recommended.
Day 1: Central Okayama City
- Around Okayama Station
- Omotecho Shopping Street
- Okayama Castle and Korakuen Garden
- Ikeda Zoo
Day 2: Outlying Areas and Waki Town
- Bicchu-Takamatsu Station
- Waki Town (Waki Shrine, Fuji Park, etc.)
- Kurashiki Bikan Historical Quarter if time permits
This course allows you to fully immerse yourself in the work’s world while thoroughly enjoying Okayama Prefecture’s charm.
Useful Information for Sacred Site Pilgrimages
Official Sites and Pilgrimage Maps
Okayama Prefecture’s official tourism website has a special feature page for “Oshi-Budo,” providing detailed filming location maps and pilgrimage information.
Available Information:
- Sacred site maps (PDF version and web version)
- Detailed information and access information for each location
- Work introduction and special interviews
- Latest event information
Checking the official site beforehand allows for efficient pilgrimage planning.
Transportation Methods and Access
Transportation Methods Within Okayama City:
- Streetcar (Okayama Electric Railway)
- Convenient for accessing major spots from Okayama Station
- All-day pass: 400 yen for adults, 200 yen for children
- Travel time for major sections: Approximately 5 minutes from Okayama Station to Shirokashita
- Bus
- Okayama Electric Bus and Ryobi Bus cover the city
- IC card available
- Convenient for access to outlying areas like Ikeda Zoo
- Bicycle Rental
- Multiple bike rental spots around Okayama Station
- “Momo-Chari” (bike-sharing) is convenient
- All-day use: From 300 yen
- Taxi
- Taxi stand at Okayama Station
- Mobile ordering apps also available
Accommodation Information
Okayama City offers various types of accommodation:
Hotels Around Okayama Station:
- Numerous options from business hotels to luxury hotels
- Excellent access; ideal as a base for sacred site pilgrimages
- Price range: Approximately 5,000 to 15,000 yen
Around Omotecho Shopping Street:
- Guest houses and capsule hotels available
- Can also enjoy exploring the shopping street at night
- Price range: Approximately 3,000 to 8,000 yen
Food Information
Okayama gourmet to enjoy between sacred site pilgrimages:
- Demi-Katsu Don: Okayama’s soul food
- Mamakari Sushi: Okayama’s local cuisine
- Ebi Meshi: B-grade gourmet originating from Okayama
- Fruit Parfaits: Unique to fruit-producing Okayama
- Momotaro Tomato dishes
Many restaurants around Omotecho Shopping Street and Okayama Station serve these specialties.
Etiquette and Precautions During Pilgrimages
Photography Etiquette
When taking photos during sacred site pilgrimages, observe the following:
- No unauthorized entry onto private property: Photograph from public roads
- In shops: Always obtain permission
- Consider other tourists: Avoid prolonged occupation
- Don’t obstruct traffic: Don’t block sidewalks or roadways
- Be mindful of noise: Keep quiet in residential areas
Consideration for Local Residents
Sacred site pilgrimages are part of tourism, but they are also residents’ living spaces:
- Always take trash with you
- Avoid loud conversation late at night or early morning
- Use proper parking lots
- Follow local rules
By following etiquette, the environment for future pilgrimages will be preserved.
Deepening Your Appreciation of the Work: Differences Between Anime, Drama, and Theatrical Versions
Features of the Anime Version
The anime version, broadcast in the winter 2020 season, faithfully recreates the original manga’s world.
Highlights of the Anime Version:
- Character design that brings out Hirao Auri’s original art
- Careful depiction of Okayama’s streetscape in background art
- Ability to actually listen to ChamJam’s songs
- Emotional expression through voice actors’ passionate performances
Features of the Drama Version
The drama version’s appeal lies in the realism unique to live-action and the actual Okayama scenery.
Highlights of the Drama Version:
- On-location filming in real Okayama streets
- Humanistic performances by the cast
- Original story developments different from the anime
- The immediacy of actual live performance scenes
Features of the Theatrical Version
The theatrical version is an even larger-scale work built on the drama version.
Highlights of the Theatrical Version:
- Beautiful Okayama scenery enjoyable on a big screen
- Deeper exploration of characters’ emotions
- Impressive live scenes with an outstanding cast
- Emotionally moving climax unique to cinema
Each medium has its own unique charm, and viewing all versions deepens understanding of the work.
Surrounding Tourist Attractions
Kurashiki Bikan Historical Quarter
It’s recommended to also visit the Kurashiki Bikan Historical Quarter if visiting Okayama Prefecture.
Charm of Kurashiki Bikan Historical Quarter:
- Beautiful scenery with preserved Edo period townscape
- Scenery of white-walled warehouses and willow trees lining the Kurashiki River
- Cultural facilities including Ohara Museum of Art
- Approximately 15 minutes from Okayama Station by JR Sanyo Main Line
Seto Inland Sea Islands
If time allows, a short trip to Seto Inland Sea islands is recommended.
Accessible Islands:
- Naoshima: Famous as an island of contemporary art
- Teshima: Where museums and nature blend
- Inujima: Where art projects are underway
Access is available by ferry from Uno Port in Okayama Prefecture.
Fan Communities and Event Information
Online Communities
“Oshi-Budo” fans form active communities centered on social media:
- Twitter (X): Hashtags “#推し武道” “#推し武道聖地巡礼”
- Instagram: Sacred site pilgrimage photos are popular
- Fan Sites: Pilgrimage reports and information exchange
Regularly Held Events
Okayama Prefecture regularly holds “Oshi-Budo” related events:
Past Major Events:
- Limited-time opening of collaboration cafes
- Stamp rally projects
- Talk events with voice actors and cast
- Original artwork and panel exhibitions
Latest event information can be found on official websites and Okayama Prefecture tourism sites.
Impact of “Oshi-Budo” on Okayama Prefecture
Contribution to Tourism Promotion
“Oshi ga Budokan Ittekuretara Shinu” has significantly contributed to tourism promotion in Okayama Prefecture:
Specific Effects:
- Increased tourist visits for sacred site pilgrimage purposes
- Increased young people’s interest in Okayama Prefecture
- Enhanced awareness through SNS information dissemination
- Spillover effects on the local economy
Examples of Regional Revitalization
Collaborations with municipalities including Waki Town are receiving attention as successful examples of anime tourism:
- Development of tie-in products with local specialties
- Implementation of official events
- Formation of local residents’ affection for the work
- Continued relationship-building with fans
These initiatives serve as cutting-edge reference cases for other municipalities.
Summary: The Charm of “Oshi-Budo” Sacred Site Pilgrimage
“Oshi ga Budokan Ittekuretara Shinu” sacred site pilgrimages offer value far beyond simply visiting filming locations. You can experience something special where Okayama Prefecture’s beautiful scenery, warm local people, and love for the work merge together.
Summary of Sacred Site Pilgrimage Charm:
- Accessibility: Major spots are conveniently compact
- Diverse Enjoyment: Sacred sites from anime, drama, and theatrical versions
- Combining with Tourism: Abundant tourism attractions like Okayama Castle and Korakuen Garden
- Food: Delicious cuisine unique to Okayama
- Sense of Community with the Region: Official municipal collaboration allows you to pilgrim with peace of mind
Just as meeting one’s “oshi” changes your life, a sacred site pilgrimage in Okayama Prefecture will make your travel memories something truly special. Please use this article as a reference, visit Okayama Prefecture, and experience the world of “Oshi-Budo.”
Okayama Prefecture’s official tourism website regularly updates the latest sacred site information and event information. Be sure to check before departure and enjoy a fulfilling sacred site pilgrimage.
