【Uma Musume】Pretty Derby Funabashi (Funabashi City, Chiba Prefecture)
Funabashi Racecourse (Funabashi Keiba) located in Funabashi City, Chiba Prefecture, is known as a racecourse that is easily accessible from the Tokyo metropolitan area among local racecourses. In January 2024, a collaboration event with the popular content “Uma Musume Pretty Derby” was held, attracting many fans. This article provides a comprehensive explanation of the details of this collaboration event, the appeal of Funabashi Racecourse, and the possibilities for future collaborations.
What is Uma Musume Pretty Derby?
“Uma Musume Pretty Derby” is a media mix project developed by Cygames. The story follows “Uma Musume,” personified versions of real racehorses, competing to win in races called the Twinkle Series.
The project is expanded across diverse media including anime series, smartphone games, and comics, gathering support from a wide range of audiences beyond just horse racing fans. In particular, since the game app’s release in 2021, it has served as a catalyst for increased interest in horse racing and has contributed to increased visitor numbers at actual racecourses.
Relationship between Uma Musume and Local Horse Racing
In the Uma Musume project, not only central racing horses but also local racing horses are characterized. Uma Musume modeled after horses belonging to Funabashi Racecourse also exist, making it familiar content for local racing fans.
Funabashi Keiba × Uma Musume Collaboration Event Overview
Event Dates and Basic Information
During the 10th session of fiscal year 2023 (January 15 (Monday) – January 19 (Friday)), the first horse racing held at Funabashi Racecourse in 2024, a collaboration event with Uma Musume Pretty Derby was held. Throughout the five-day period, special projects were unfolded that transformed the entire Funabashi Racecourse into Uma Musume-themed attractions.
Event Overview
- Event Period: January 15 (Monday) – January 19 (Friday), 2024
- Venue: Funabashi Racecourse (1-2-1 Wakamatsu, Funabashi City, Chiba Prefecture)
- Gate Opening Time: Approximately 1 hour before race start (varies depending on congestion)
- Admission: Free
Collaboration Event Details
The Funabashi Keiba and Uma Musume collaboration featured diverse projects for fans visiting the racecourse.
Venue and Exterior Decorations
The entire racecourse was decorated with Uma Musume’s world view, inviting visitors to a special space. Large banners and posters were displayed inside and outside the stands, with Uma Musume characters livening up the racecourse.
Decoration highlights:
- Large banner in front of the main stand
- Character panels installed throughout the venue
- Decorated areas usable as photo spots
- Signage with collaboration-exclusive designs
The atmosphere, different from a typical racecourse, provided a fresh experience for not only Uma Musume fans but also general horse racing fans.
Life-sized Panels Photo Spot
Particularly popular with visitors were life-sized panels of Uma Musume characters. Multiple character panels were installed throughout the venue, allowing fans to freely enjoy photography.
Installed Characters
Life-sized panels of major Uma Musume characters were installed with careful attention to each character’s pose and expression. The panels were so popular that lines of people formed to take photographs, with many photos being shared on social media.
Photo spot innovations:
- Placement allowing the racecourse atmosphere to appear in the background
- Adequate space for multiple-person photography
- Installation locations considering lighting conditions
- Placement considering traffic flow during congestion
In-Venue Collaboration Announcements
As a special collaboration event project, in-venue announcements by five Uma Musume characters were conducted. Race pre-announcements and various facility information were made with character voices, bringing a vibrant atmosphere throughout the racecourse.
Announcement Content
- Introductions of running horses before races
- Venue facility guidance
- Event information announcements
- Safety-related cautions
Through this unconventional presentation style, visitors could enjoy horse racing while immersed in the Uma Musume world. Many fans commented that they were moved by hearing the Uma Musume voices at an actual racecourse.
Uma Musume Collaboration Race
During the collaboration event period, a special “Uma Musume Collaboration Race” was held. The race featured special naming inspired by Uma Musume characters, with winning tickets receiving original designs, among other commemorative projects.
Collaboration Race Features
- Race names inspired by Uma Musume characters
- Special entry list designs
- Collaboration race exclusive commemorative items (distributed under certain conditions)
- Special performances before and after races
Collaboration races were held daily throughout the event period, offering content enjoyable for both regular racing fans and Uma Musume fans.
Original Merchandise Giveaway
One of the highlight projects of the collaboration event was the distribution of original merchandise to visitors. Limited-quantity merchandise distributed was so popular that distribution ended early.
Original Clear File Giveaway
Clear files with exclusive collaboration design for Funabashi Keiba × Uma Musume were distributed to visitors. The special design combining Uma Musume characters with Funabashi Racecourse became a highly valued collector’s item.
Distribution Conditions
- First-come, first-served basis each day
- Distribution at entrance or designated locations
- Limited to one per person
- Early termination possible due to limited quantity
The clear files were highly practical and were appreciated by many fans as event souvenirs.
Original Postcard Giveaway
Alongside clear files, original postcard designs were equally popular. Multiple designs were prepared, with different designs distributed by day or according to conditions.
Postcard Features
- Combination of Funabashi Racecourse scenery and Uma Musume characters
- Multiple collectible designs
- Beautiful visuals through high-quality printing
- Instagram-worthy souvenir
Many fans displayed the postcards in their homes, and they were well-received as items allowing fans to preserve memories of the event.
Uma Musume POP UP STORE in Funabashi Keiba
During the collaboration event period, a special pop-up store was opened within the venue. Uma Musume-related merchandise was sold, including collaboration-exclusive products.
Merchandise Examples
- Apparel products such as t-shirts and towels
- Small items such as keychains and pin badges
- Stationery items such as clear files and posters
- Collaboration merchandise with exclusive Funabashi Keiba designs
- Official Uma Musume merchandise
The pop-up store was crowded with fans immediately after opening, with popular items sometimes selling out early. Depending on congestion levels, admission restrictions were sometimes implemented, and early arrival was recommended for those wanting to purchase specific items.
Animate Café Pop-Up Edition
As a special collaboration project, a pop-up edition of Animate Café appeared at Funabashi Racecourse. Food trucks serving Uma Musume collaboration-themed menus were set up, allowing visitors to enjoy event-exclusive food and drinks.
Collaboration Menu Features
- Original menus inspired by Uma Musume characters
- Collaboration-exclusive packaging designs
- Specialty menus with bonuses (placemats, coasters, etc.)
- Instagram-worthy visuals
Long lines frequently formed in front of food trucks, with popular menu items and weekends experiencing wait times. Strategic timing, such as visiting during race intervals, was effective for efficient enjoyment.
Events & Fan Services
In addition to the regular projects mentioned above, daily and time-limited events were held during the collaboration event.
Examples of Implemented Events
- Character meet-and-greets during specific time periods (panel displays)
- Mini game corners
- Stamp rally projects
- Social media posting campaigns
- Drawings (with participation conditions)
These events were designed to be enjoyable not only for race viewing but also for families and couples, proposing new ways to enjoy the racecourse.
Funabashi Racecourse Basic Information
How to Access
Funabashi Racecourse is located in Funabashi City, Chiba Prefecture, with excellent access from the greater Tokyo area.
Train Access
- 2-minute walk from “Funabashi Racecourse Station” on the Keisei Main Line
- Approximately 10 minutes by Keisei bus from “Funabashi Station” on the JR Chuo Line
- Approximately 15-minute walk from “Nishi-Funabashi Station” on the Tokyo Metro Tozai Line
The most accessible option is via the Keisei Main Line, with the dedicated racecourse station and proximity being a major attraction.
Car Access
- Approximately 5 minutes from “Hanawa IC” on the Keiyo Expressway
- Approximately 10 minutes from “Wangan Narashino IC” on the Higashi-Kanto Expressway
- Parking: Approximately 1,000 spaces available (paid)
During the collaboration event period, visitor numbers were higher than usual, with parking potentially reaching capacity, making public transportation use recommended.
Facility Information
Funabashi Racecourse boasts well-equipped facilities for a local racecourse.
Main Facilities
- Main Stand: Air-conditioned comfortable viewing areas
- Reserved Seating Areas: Spacious paid seating for comfortable race viewing
- Food Court: Multiple food vendors
- Kids’ Space: Family-friendly amenities
- Ticket Booths: Both automated machines and window services available
Operating Schedule and Hours
Funabashi Racing typically focuses on weekday evening racing (night racing).
Standard Operating Schedule
- Gate Opening: Approximately 3 p.m.
- First Race: Approximately 4 p.m.
- Final Race: Approximately 8 p.m.
- Gate Closing: Approximately 30 minutes after final race
The operating schedule varies monthly, requiring confirmation on the official website before visiting.
Important Notes for Uma Musume Collaboration Event
The following points required attention to maximize enjoyment of the collaboration event.
About Congestion Levels
Visitor numbers during the collaboration event increased significantly compared to regular racing days. Particular congestion was expected in the following times and locations.
- Immediately after gates open (merchandise distribution, pop-up store entry)
- Before and after collaboration races
- Lunch time at food truck areas
- Around life-sized panel areas (photography wait times)
Avoiding congestion was effectively achieved through weekday visits or strategic timing between races.
Notes Regarding Merchandise Distribution and Sales
Original merchandise giveaways and sales items had quantity limitations.
Points to Confirm
- Merchandise distribution and sales start times
- Per-person purchase and receipt limits
- Inventory status (regularly updated on official social media)
- Whether organized ticket systems are in place
- Payment methods (cash only/cashless accepted)
Popular merchandise frequently ended distribution or sold out early, with early arrival recommended for those wanting to secure specific items.
Photography Rules
Photography of life-sized panels and collaboration decorations was generally permitted, though the following rules applied.
- Consideration for other visitors
- Avoiding extended occupation of photo spots
- Restrictions on large equipment such as tripods
- Horse and jockey photography in designated areas only
- Prior permission required for commercial photography use
By following proper etiquette during photography, a comfortable environment was maintained for all visitors to enjoy the event.
Compatibility Between Funabashi Racecourse and Uma Musume
Appeal of Local Horse Racing
Funabashi Racecourse and other local racecourses possess charm distinct from central horse racing.
Characteristics of Local Racing
- Free admission (most racecourses)
- Close proximity to horses and jockeys
- Hometown atmosphere
- Unique scheduling including weekday evening racing
- Community-focused event development
The Uma Musume collaboration successfully leveraged these local racing characteristics, demonstrating successful market expansion to new fan bases.
Interaction Between Uma Musume and Horse Racing Fans
The collaboration event provided Uma Musume fans with opportunities to experience actual horse racing, while simultaneously introducing horse racing fans to Uma Musume content.
Synergistic Effects
- Promotion of racecourse visits by Uma Musume fans
- Acquisition of younger and female horse racing fans
- Increased awareness through social media information sharing
- Revitalization of local horse racing
- Preservation and development of horse racing culture
During the collaboration event period, visits from demographics not typically frequenting racecourses were notably observed, contributing to the creation of new horse racing fans.
Past Uma Musume Collaboration Examples
Beyond Funabashi Racecourse, the Uma Musume project has developed collaborations with various racecourses.
Major Collaboration Track Records
- Commemorative events at central racecourses (Tokyo, Nakayama, Kyoto)
- Collaboration events at other local racecourses (Ohi, Kawasaki)
- Cooperative projects with the racing museum
- Panel displays at racing-related facilities
These collaborations have contributed to revitalization of the racing industry overall, with further developments anticipated.
Future Collaboration Event Outlook
Possibility of Ongoing Collaborations
The Funabashi Keiba × Uma Musume collaboration event achieved major success, with regular future events anticipated.
Anticipated Developments
- Seasonal collaboration event scheduling
- Projects timed with new character releases
- Implementation of larger-scale events
- Establishment of permanent collaboration corners
- Online-connected projects
Expectations for Fans
Maintaining continuous collaboration events requires fan adherence to etiquette and understanding toward the racecourse.
Expectations of Fans
- Compliance with racecourse rules
- Consideration for other visitors
- Respect for horses and related personnel
- Appropriate ticket purchases (supporting racecourse revenue)
- Positive social media information sharing
Maintaining an environment where both Uma Musume and horse racing fans can enjoy together serves as the key to continued collaboration.
Horse Racing Introduction for Uma Musume Fans
Basic Horse Racing Rules
For those who developed interest in horse racing through Uma Musume, basic rules are explained.
Horse Racing Fundamentals
- Race types: Distance, track conditions, grade classifications
- Runner information: Bloodline, past performance, jockey
- Ticket types: Win, Place, Exacta, Trifecta, etc.
- How to read odds: Relationship between popularity and payout
- Race development: Pace types including front-running, stalking, mid-pack, and closing
Recommended Enjoyment Methods for Beginners
There is no need to engage in complicated prediction immediately. Methods enjoyable for beginners exist.
Beginner-Friendly Approach
- Start with 100-yen tickets
- Select horses by name or jockey colors you favor
- Observe horses at the paddock (pre-race area)
- Reference experienced fan predictions
- Enjoy the race viewing itself
Knowledge learned from Uma Musume will prove useful in actual horse racing.
Tourism Information Around Funabashi Racecourse
Spots enjoyable before and after visiting the racecourse are introduced.
Tourist Attractions in Funabashi City
LaLaport TOKYO-BAY
- Approximately 10 minutes from the racecourse by car
- Large shopping mall
- Abundant dining options
Funabashi Andersen Park
- Popular comprehensive park for families
- Flowers enjoyable year-round
- Includes athletics and museums
Funabashi Fishing Port
- Fresh seafood dining
- Holds morning markets
- Tokyo Bay scenery available
Gourmet Information
Funabashi City, facing Tokyo Bay, offers fresh seafood dining experiences.
Recommended Gourmet Options
- Seafood cuisine at Funabashi Fishing Port
- Izakaya establishments around Funabashi Station
- Food court within the racecourse
- Local specialty dishes
Enjoying Funabashi’s neighborhoods alongside race viewing is recommended.
Summary: Significance of Uma Musume × Funabashi Keiba Collaboration
The “Uma Musume Pretty Derby × Funabashi Keiba” collaboration event held in January 2024 represented a groundbreaking effort in merging entertainment content with traditional public racing.
Collaboration Event Achievements
- Promotion of racecourse visits by new fan demographics
- Improved recognition of local horse racing
- Cross-generational interaction creation
- Modern updating of horse racing culture
- Contribution to local economies
Throughout the five-day event period, numerous projects were implemented including venue decorations, life-sized panels, collaboration announcements, original merchandise giveaways, pop-up stores, and animate café pop-ups. Particularly, original clear file and postcard giveaways and the Uma Musume collaboration race generated significant responses, with numerous social media posts.
Funabashi Racecourse, located in Funabashi City, Chiba Prefecture, boasts excellent access with a mere 2-minute walk from Keisei Line’s “Funabashi Racecourse Station.” Centering on weekday evening racing, this racecourse remains easily accessible after work. Free admission further contributes to its welcoming nature.
The Uma Musume project, as a media mix content conveying horse racing’s appeal in new forms, is anticipated to continue collaborations with various racecourses. A culture of enjoying both Uma Musume and horse racing, while maintaining respect for actual racehorses and observing racecourse rules and etiquette, would enhance the realization potential of further collaborations.
Through the collaboration event, Uma Musume fans touched upon horse racing’s profound depth, while racing fans discovered Uma Musume content’s charm. Such mutual understanding and interaction spaces make the Funabashi Keiba × Uma Musume collaboration event highly significant. Continued regular operation and further development are eagerly anticipated.
