【THE IDOLM@STER】 Tokyo, Chiyoda Ward
Tokyo is a sacred place for fans of THE IDOLM@STER series (Producers). Bandai Namco Entertainment’s headquarters is located there, and THE IDOLM@STER-related facilities are concentrated, including installation locations for the latest arcade game “THE IDOLM@STER TOURS,” official shops, and doujin event venues.
This article provides a comprehensive guide to all places where you can enjoy THE IDOLM@STER in Tokyo. We cover game center installations, merchandise shopping spots, event information, and even fan interaction venues—providing comprehensive information necessary for Producer activities.
THE IDOLM@STER TOURS Installation Locations in Tokyo
Major Installation Locations in the 23 Special Wards
Tokyo’s 23 special wards have numerous game centers with THE IDOLM@STER TOURS installations. They are particularly concentrated in otaku culture hubs like Ikebukuro, Akihabara, and Nakano.
Ikebukuro Area
Ikebukuro is one of Tokyo’s largest IMAS bases. Namco Ikebukuro Store has a specialized “Producers Station” corner that serves as a venue for Producer-to-Producer interaction. Located at 1-22-10 Higashi-Ikebukuro, Toshima Ward, Tokyo (Humasse Pavilion Ikebukuro Sunshine 60 Dori 1F), it has excellent access.
The Bandai Namco Cross Store Tokyo inside Sunshine City also has cabinets installed, offering an environment where you can play while shopping.
Akihabara Area
Akihabara, as the center of anime and gaming culture, has multiple game centers where you can play THE IDOLM@STER TOURS. Stores around Atre Akihabara frequently host latest event collaboration projects.
Nakano Area
Stores inside Nakano Broadway (1F, 5-52-15 Nakano, Nakano Ward, Tokyo) have 3 units installed, providing a full-fledged play environment in a subculture sacred site.
Kita and Itabashi Ward Areas
Locations such as GiGO Akabane (B1F, 1-7-9 Akabane, Kita Ward, Tokyo; Akabane Daiichi Hayama Building) and Game Safari Oyama (2F, 60-10 Oyama-Higashi-cho, Itabashi Ward, Tokyo; Yasuda Oyama Station-Front Store) have 2 units each installed and serve as meeting places for local Producers.
How to Find Installation Locations
The official Bandai Namco Amusement website allows you to search for installation locations in Tokyo by region and ward. You can check business hours, number of units, and congestion status in advance, enabling efficient Producer activities.
THE IDOLM@STER Official Shop Information
315!!SHOP (Saikō Shop)
An THE IDOLM@STER Official Shop is permanently installed inside Bandai Namco Cross Store Tokyo, located at 3-1-3 Higashi-Ikebukuro, Toshima Ward, Tokyo (Sunshine City World Import Mart Building 3F).
This store carries original merchandise from all THE IDOLM@STER brands (Cinderella Girls, Million Live!, SideM, Shiny Colors, Academy IDOLM@STER, VIALive).
A corner specializing in “THE IDOLM@STER SideM” is also set up—a must-see spot for 315 Production Producers. Limited merchandise and advance sales of new products are frequently held.
Event Shops and Limited-Time Shops
In Tokyo, limited-time event shops may open in conjunction with anime and game new releases and live event hosting. They are often held near major terminal stations in Akihabara, Ikebukuro, and Shinjuku, with the latest information announced on the official website and SNS (@ImasShop_bnam).
Precautions When Purchasing Merchandise
Popular items often sell out on their release date, so it’s recommended to check in advance whether numbered tickets are distributed or lottery sales are conducted. Additionally, Bandai Namco Cross Store Tokyo allows you to enjoy both game play and merchandise purchasing simultaneously, letting you immerse yourself in the world of IMAS all day.
THE IDOLM@STER-Related Events in Tokyo
Doujinshi Instant Sales Events and Only Events
Tokyo is Japan’s largest doujin event venue, and numerous IDOLM@STER series only events are held there.
Utahime Teien (THE IDOL G@RDEN)
A large-scale only event for the IDOLM@STER series (excluding SideM), held several times a year in large venues in Tokyo. Thousands of circles participate, and a diverse secondary creation culture of doujinshi, merchandise, and cosplay flourishes.
SMiLE ST@RS!
Another event targeting the entire series, with Tokyo and regional venues alternating. Tokyo venues often use locations in and around Ikebukuro and Akihabara.
Utahime no Prima Stella
An only event specializing in Academy IDOLM@STER, with increasing participants alongside the new brand’s momentum.
Live and Music Events
Live events by THE IDOLM@STER series voice actors are regularly held in Tokyo. Performances at large venues like the Nippon Budokan, Saitama Super Arena (Saitama Prefecture but with good access from Tokyo), Tokyo Dome, and Makuhari Messe always see fierce ticket competition.
The official portal site “THE IDOLM@STER OFFICIAL WEB” is regularly updated with the latest live schedules and ticket sales information.
Collaboration Cafes and Exhibition Events
Restaurants and commercial facilities in Tokyo frequently host limited-time collaboration cafes and exhibition events. During anime broadcast seasons and anniversaries, collaboration projects tend to concentrate in Ikebukuro, Akihabara, and Harajuku.
THE IDOLM@STER Producers Station: A Hub for Fan Interaction
The “Producers Station” installed in Namco Ikebukuro Store is a specialized corner based on the concept of being a ‘place’ where Producers can actually interact and connect through THE IDOLM@STER TOURS.
Features of Producers Station
- Dedicated Play Area: THE IDOLM@STER TOURS cabinets are concentrated, providing a comfortable play environment
- Information Exchange Space: An interaction area where Producers can exchange strategy and event information
- Limited Merchandise Sales: Producers Station-exclusive novelties and commemorative merchandise are sold irregularly
- Event Hosting: Special projects are implemented coinciding with new card implementations and seasonal events
Located at 1-22-10 Higashi-Ikebukuro, Toshima Ward, Tokyo, it’s within walking distance of Ikebukuro Station. On weekends, Producers from all over the country gather, making it one of Tokyo’s foremost IMAS sacred sites.
Introduction to All THE IDOLM@STER Series Brands
In Tokyo’s facilities, you can enjoy all THE IDOLM@STER brands. Understanding each brand’s characteristics allows you to enjoy the IMAS world even more deeply.
THE IDOLM@STER (Original/765 Production)
The original series that began as an arcade game in 2005. You cultivate 13 idols including Amami Haruka, Kisaragi Chihaya, and Hoshii Miki. The setting is a 3F office in a mixed-use building “Taruki-tei Building No. 2” located at 2-chome Yaguchi, Ota Ward, Tokyo (not an actual location).
THE IDOLM@STER Cinderella Girls
A large-scale project featuring over 200 individual idols. The smartphone game “Deresute” became a huge hit, giving the series the largest fan base in the IMAS franchise.
THE IDOLM@STER Million Live!
A series featuring 39 + 13 new-generation idols of 765 Production. Known as “Milli-Shita” and renowned for high-level live performances.
THE IDOLM@STER SideM
A series focusing on male idols from 315 Production. The official shop in Tokyo features a dedicated SideM corner, indicating its popularity.
THE IDOLM@STER Shiny Colors
A new-generation idol series centered on 283 Production. It acquires new fans through beautiful illustrations and innovative game systems.
Academy IDOLM@STER
The latest brand launched in 2024. A new IMAS world unfolds set in an academy. The app’s distribution source address on Google Play is “5-37-8, SHIBA BANDAI NAMCO MIRAI KENKYUSHO MINATO-KU, Tokyo 108-0014 Japan,” with Bandai Namco Future Research Institute handling development.
VIALive
A virtual idol project developed as a new brand. It aims to integrate with VTuber culture.
Idol Directory: Idols Hailing from Tokyo
As of November 2025, 341 idols are registered in THE IDOLM@STER series. Among them are many idols from Tokyo.
The official “Idol Directory” allows you to search for Tokyo-based idols using location filters. Among idols from all over Japan, from Hokkaido to Okinawa, Tokyo-based idols have characteristics reflecting the capital region’s culture and dialect.
Supporting idols from your own region or favorite region is one way to enjoy IMAS.
Tips for Enriching Your IMAS Activities in Tokyo
Follow Official SNS
By following the official X (formerly Twitter) account “@ImasShop_bnam” of THE IDOLM@STER Official Shop, you can obtain new product information, event announcements, stock status, and more in real-time.
Visit Multiple Locations
Since Tokyo has numerous installation locations, it’s recommended to enjoy the differences in atmosphere and player demographics at each location. You can differentiate between serious play at large Ikebukuro stores and casual play at local game centers.
Check Event Schedules
The official portal site’s “SCHEDULE” section shows upcoming event schedules. Information about lives, game updates, merchandise releases, and collaboration projects is aggregated.
Participate in Doujin Events
Doujin events held in Tokyo offer angles of enjoying IMAS different from official products. Through secondary creations, your understanding of characters and stories deepens, and you meet new fan friends.
Bandai Namco Entertainment and Tokyo
Bandai Namco Entertainment (formerly Namco), which develops THE IDOLM@STER series, is headquartered in Tokyo and is a leading Japanese game and entertainment company.
Numerous entertainment facilities operated by the company exist in Tokyo, providing the latest arcade games and entertainment experiences. Complex facilities like Bandai Namco Cross Store Tokyo realize a comprehensive entertainment space integrating games, merchandise, and cafes.
THE IDOLM@STER series has evolved as a pinnacle of cultivation simulation games for nearly 20 years since its 2005 arcade release. Tokyo, as the center of the series, continuously serves as the source for latest information and experiences.
Summary: Tokyo is a Sacred Land for IMAS Producers
Tokyo is the region with the most complete environment for THE IDOLM@STER series fans.
- Game Centers: Numerous THE IDOLM@STER TOURS installation locations exist throughout the 23 wards, with specialized facilities like Producers Station
- Official Shop: A permanent shop exists inside Bandai Namco Cross Store Tokyo in Higashi-Ikebukuro, Toshima Ward, where you can purchase merchandise from all brands
- Events: Diverse events including doujinshi instant sales, lives, and collaboration cafes are held year-round
- Interaction Venues: Abundant places for Producers to interact, starting with Producers Station
- Information Availability: Latest information is always accessible through the official portal site, SNS, and store announcements
All seven THE IDOLM@STER series brands (THE IDOLM@STER, Cinderella Girls, Million Live!, SideM, Shiny Colors, Academy IDOLM@STER, and VIALive) can be enjoyed in Tokyo.
Whether you’re new to IMAS or a long-time Producer, you can enjoy the IDOLM@STER world more deeply by utilizing Tokyo’s abundant facilities and events.
Using the installation location search on the Bandai Namco Amusement official website and THE IDOLM@STER official portal site, enjoy your own Producer life in Tokyo.
