【TIGER & BUNNY】Chaya Nitta (Gifu City, Gifu Prefecture)
Table of Contents
- The Deep Connection Between TIGER & BUNNY and Tokyo
- Complete Guide to Holy Sites in Tokyo
- Details of Hotel New Otani Tokyo Collaboration
- TIGER & BUNNY Development in Ikebukuro and Toshima Ward
- History of Events and Exhibitions Held in Tokyo
- Sponsor Collaboration with Real Companies: An Attempt Centered on Tokyo
- Theatrical Film Release and Information on Screening Venues in Tokyo
- Work Overview and the Model City of Stern Bild
- Latest Information for Enjoying TIGER & BUNNY in Tokyo
The Deep Connection Between TIGER & BUNNY and Tokyo
“TIGER & BUNNY” (Tiger and Bunny) is an original television anime work produced by Sunrise that aired from April to September 2011. Known by the abbreviations “T&B” and “Taibani,” Tokyo holds special significance for this work.
Broadcast Start and Development in Tokyo
The series began airing on April 3, 2011, starting with Tokyo MX. The first season, consisting of 25 episodes, resonated greatly in the Kanto region centered on Tokyo and became the foundation for subsequent media mix expansion. The fictional city “Stern Bild,” the stage of the work, while modeling New York, became established as a “real holy site” for fans due to the numerous promotional activities developed in Tokyo.
Why Tokyo Was Chosen
Tokyo is Japan’s largest city and an international metropolis where diverse races, ethnicities, and cultures coexist. This characteristic overlaps with the concept of “Stern Bild, a city where various races, ethnicities, and specially-gifted individuals called ‘NEXTs’ coexist” depicted in the work. The innovative setting where actual companies appear as sponsors also gains persuasiveness as the center of the economy in Tokyo.
Complete Guide to Holy Sites in Tokyo
Ikebukuro Area: A Sacred Place for Fans
Sunshine City World Import Mart Building is one of the most important holy sites for TIGER & BUNNY fans. Located at 3-1-3 Higashi-Ikebukuro, Toshima Ward, Tokyo, an exhibition titled “The Museum of TIGER & BUNNY 2” was held here in 2023, attracting many fans.
Bandai Namco Cross Store Tokyo, located on the 3rd floor, functions as a sales base for TIGER & BUNNY-related merchandise. From November 30, 2024, an official TIGER & BUNNY store opened for a limited period and sold exclusive and collaboration goods until January 2025.
Shinjuku and Akasaka Area: Collaboration with Luxury Hotels
Hotel New Otani Tokyo, located at Kioi-cho, Chiyoda Ward, Tokyo, is known for its ongoing collaboration with TIGER & BUNNY. The third installment of “TIGER & BUNNY HOTEL” runs from August 9 to November 11, 2025, offering special accommodation plans where guests can experience the world of the work.
This collaboration features room designs themed after Wild Tiger (Kotetsu T. Kaburagi) and Barnaby Brooks Jr., limited amenities, and original menus, providing the most luxurious TIGER & BUNNY experience in Tokyo.
Akihabara Area: Animate and Merchandise Development
Akihabara in Chiyoda Ward, Tokyo, is known as a sacred place for anime fans, and TIGER & BUNNY is no exception. At the Animate Akihabara store, bulk purchases of books (comics and novels) offer up to 12% point rebates, with over 84 related products constantly in stock.
Details of Hotel New Otani Tokyo Collaboration
Third Installment “TIGER & BUNNY HOTEL” Contents
The third installment collaboration at Hotel New Otani Tokyo is a culminating project built on the success of the previous two collaborations. From August 9 to November 11, 2025, the following benefits are available:
Characteristics of Accommodation Plans:
- Character-themed original room design
- Limited design amenity sets
- Original welcome drink
- Limited design room key card (take-home)
- Limited merchandise gifts
- Photo spots
Past Collaboration Track Record
The first and second collaborations also generated significant response, selling out shortly after reservation openings. As a pioneering collaboration between a luxury hotel in Tokyo and an anime work, the hotel side has earned high praise for careful production that respects the work’s worldview.
TIGER & BUNNY Development in Ikebukuro and Toshima Ward
Details of The Museum of TIGER & BUNNY 2
“The Museum of TIGER & BUNNY 2,” held in Toshima Ward, Tokyo in 2023, was a large-scale exhibition commemorating the broadcast of the anime’s second season. Held on the 3rd floor of the World Import Mart Building at Sunshine City, this event was composed of the following content:
Exhibition Content:
- Display of original paintings and setting materials
- Life-size character panels
- Photo spots recreating the work’s world
- Interview videos from production staff
- Limited merchandise sales corner
- Display of signed postcards from voice actors
This exhibition was planned as a traveling exhibition, with Tokyo being the first venue. Due to the convenient location of Ikebukuro, many fans visited regardless of weekdays or holidays, and with SNS sharing, it became a major topic of conversation.
Role of Bandai Namco Cross Store Tokyo
As a permanent store located in Toshima Ward, Tokyo, Bandai Namco Cross Store Tokyo is a major sales base for TIGER & BUNNY-related products. It stocks a wide lineup including limited figures, apparel, stationery, and accessories, with advance sales of new products also held.
History of Events and Exhibitions Held in Tokyo
10th Anniversary Event (2021)
In 2021, TIGER & BUNNY celebrated its 10th anniversary since its broadcast began. Multiple commemorative events were held throughout Tokyo, and a special page was set up on the official portal site. The 10th anniversary site conducted fan message collection, sold commemorative merchandise, and announced special projects.
Theatrical Film Release Commemorative Events
Two theatrical films were produced for TIGER & BUNNY, both released at major cinemas in Tokyo. During their releases, stage greetings, talk shows, and collaboration cafes were developed at various locations throughout Tokyo.
Theatrical Film First Work “The Beginning” (2012):
A work that added new cuts to a summary of the TV series, released at major cinema complexes in Shinjuku, Ikebukuro, and Shibuya.
Theatrical Film Second Work “The Rising” (2014):
Produced as a completely new story, it was shown at over 20 theaters in Tokyo. During the opening week, stage greetings by the main cast were held at multiple cinemas throughout Tokyo.
Popup Store Development
From November 2024 to January 2025, a limited-time official store opened in Ikebukuro. This popup store featured:
- Limited design apparel
- Event exclusive merchandise
- Reproduction paintings and setting material collections
- Advance sales of character goods
- Photo spots
- Purchase incentive distribution
and attracted many fans from within and outside Tokyo.
Sponsor Collaboration with Real Companies: An Attempt Centered on Tokyo
Innovative Sponsor System
One of the greatest characteristics of TIGER & BUNNY is the setting where actual companies appear as sponsors within the work. In the work’s world, heroes are sponsored by companies and display their logos on their costumes. This setting was realized through cooperation with many companies headquartered in Tokyo.
Examples of Participating Companies
The work included participation from the following real companies (partial):
- Bandai (Taito Ward, Tokyo): As a toy and hobby company, playing a central role in merchandise development
- SoftBank (Minato Ward, Tokyo): As a telecommunications company, appearing as a sponsor in the work
- PEPSI (Japanese headquarters in Tokyo): As a beverage brand collaborating with characters
- Amazon.co.jp (Japanese headquarters in Tokyo): Cooperating as a distribution and sales platform
This endeavor was noted as a new business model in the anime industry, symbolizing the cooperative relationship between companies based in Tokyo and production companies.
Effects of Company Collaboration
The participation of real companies not only brings realism to the work but also creates mutual promotional effects. Within Tokyo, diverse developments were realized including collaboration cafes, limited product sales, and character utilization at company events.
Theatrical Film Release and Information on Screening Venues in Tokyo
Release Record of Theatrical Works
TIGER & BUNNY’s theatrical films were widely shown at major cinema chains in Tokyo.
Major Screening Venues (Past Track Record):
- Shinjuku Picadilly (Shinjuku Ward)
- TOHO CINEMAS Shinjuku (Shinjuku Ward)
- TOHO CINEMAS Ikebukuro (Toshima Ward)
- Ikebukuro HUMAX Cinemas (Toshima Ward)
- TOHO CINEMAS Roppongi Hills (Minato Ward)
- Marunouchi Picadilly (Chiyoda Ward)
- TOHO CINEMAS Shibuya (Shibuya Ward)
Stage Greetings and Special Screenings
During the theatrical releases, stage greetings by main cast members were held multiple times at cinemas throughout Tokyo. Voice actors including Hirata Hiroki (Wild Tiger role) and Morita Shoji (Barnaby Brooks Jr. role) took the stage, sharing their thoughts and episodes about the work.
Special screenings such as応援上映 (cheering screenings) were also held first at cinemas in Tokyo, establishing a new viewing style where fans could enjoy the work together as one.
Work Overview and the Model City of Stern Bild
The Worldview of TIGER & BUNNY
“TIGER & BUNNY” is a hero action work set in the city of “Stern Bild,” where various races, ethnicities, and individuals with special abilities called “NEXTs” coexist. In this city, “heroes” who use NEXT abilities to protect the peace of the streets exist, and their activities are broadcast on a television program called “HERO TV.”
Main Characters
Wild Tiger (Kotetsu T. Kaburagi):
A veteran hero struggling both professionally and privately. While his sense of justice is strong, he has somewhat outdated aspects. His ability is “Hundred Power,” which enhances physical abilities 100-fold.
Barnaby Brooks Jr.:
An elite new hero. Cool and calculating, he initially clashes with Wild Tiger but gradually builds a relationship of trust. He also possesses the Hundred Power ability.
These two suddenly become partners, and their progression toward evil while opposing each other forms the center of the work.
Stern Bild and Tokyo
While Stern Bild is a fictional city modeled on New York, many similarities with Tokyo can be observed. The characteristics of respecting diversity, developed corporate culture, and being the center of media industry are precisely those of Tokyo. Production staff have conducted location scouting and interviews in Tokyo, and Tokyo elements are reflected throughout the details of the city’s atmosphere.
Latest Information for Enjoying TIGER & BUNNY in Tokyo
2025 Development Plans
Various TIGER & BUNNY-related projects are planned throughout Tokyo in 2025.
Confirmed Major Events:
- Hotel New Otani Tokyo “TIGER & BUNNY HOTEL” Third Installment (August 9–November 11)
- Permanent displays and sales at Bandai Namco Cross Store Tokyo
- Development of various collaboration cafes (details will be announced on the official site)
Streaming and Viewing Information
Streaming services accessible from Tokyo allow viewing of the TIGER & BUNNY series.
Major Streaming Platforms:
- Netflix: Currently streaming the first and second seasons
- d Anime Store: First season all 25 episodes on unlimited viewing
- Other VOD Services: Amazon Prime Video, U-NEXT, and others
Merchandise Purchasing Guide
Major stores in Tokyo where TIGER & BUNNY-related merchandise can be purchased:
Permanent Stores:
- Animate Ikebukuro Main Store and Akihabara Store (Toshima Ward and Chiyoda Ward)
- Bandai Namco Cross Store Tokyo (Toshima Ward)
- Toranoana Akihabara Store (Chiyoda Ward)
- Gamers Ikebukuro Store and Akihabara Store (Toshima Ward and Chiyoda Ward)
Online Stores:
- Animate Online Shop (Carries over 84 products with up to 12% point rebate on bulk purchases)
- Official Online Store
- Amazon.co.jp
How to Obtain Official Information
Latest information can be confirmed through the following official channels:
- TIGER & BUNNY Portal Site (Official Portal Site)
- Official Twitter (@TIGERandBUNNY)
- Official pages of each event and collaboration facility
Event information in Tokyo is usually announced 1-2 months before the event, so regular checking is recommended.
Fan Community and Interaction
Within Tokyo, communities and events where TIGER & BUNNY fans gather exist. Cosplay events, off-meetings, and screenings are regularly held, serving as spaces for interaction among those who love the same work.
At anime cafes in Ikebukuro and Akihabara, fans naturally interact with one another, providing opportunities to make new friends.
Access and Tour Plans
An example of a model plan for efficiently visiting TIGER & BUNNY holy sites in Tokyo is introduced.
One-Day Tour Plan Example:
- Morning: Ikebukuro Area
- Visit Sunshine City and Bandai Namco Cross Store
- Purchase merchandise at Animate Ikebukuro Main Store
- Have lunch at collaboration cafes around Ikebukuro
- Afternoon: Akihabara Area
- Visit Animate Akihabara Store and Toranoana
- Browse anime shops around Akihabara
- Take a break at maid cafes or anime cafes
- Evening to Night: Akasaka and Shinjuku Area
- Hotel New Otani Tokyo (During collaboration period)
- Watch related works at cinemas in Shinjuku
- Wrap up the day at an anime bar in Shinjuku
Since public transportation is well-developed in Tokyo, multiple spots can be efficiently visited in a single day.
Conclusion: The Future of TIGER & BUNNY and Tokyo
Since its broadcast began in 2011, TIGER & BUNNY has built a deep relationship with Tokyo. The continuous development in major areas such as Ikebukuro, Akihabara, Shinjuku, and Akasaka demonstrates that the work has become part of Tokyo’s culture beyond being simply an anime.
The innovative attempt at sponsor collaboration with real companies could not have been realized without cooperation from companies based in Tokyo. This success became a model case for new cooperative relationships between the anime industry and general companies, influencing subsequent works.
Ongoing collaborations with Hotel New Otani Tokyo, exhibitions and popup stores held in Ikebukuro, and merchandise development in Akihabara continue to provide fans with opportunities to experience the work’s world.
From 2025 onward, various developments are anticipated including announcements of new theatrical films, production of a third season, and new collaboration projects. Tokyo will continue to be the central hub of TIGER & BUNNY activities.
For fans, Tokyo is a special place where the work’s worldview can be experienced in reality. Visiting holy sites, attending events, purchasing merchandise, and using collaboration facilities—the diverse ways of enjoying TIGER & BUNNY in Tokyo are precious opportunities for deepening affection for the work.
As the work enters its 15th year since broadcast began, the relationship between Tokyo and TIGER & BUNNY will continue to be noted as a success story of the fusion of anime culture and urban culture.
