Sanrio Character Park Harmonyland Complete Guide | Thorough Explanation of Sacred Pilgrimage Spots in Oita Prefecture
Sanrio Character Park Harmonyland, located in Hiji Town, Hayami District, Oita Prefecture, is an outdoor-type theme park where you can meet popular Sanrio characters like Hello Kitty and My Melody. In 2017, it was selected as one of “88 Anime Sacred Sites in Japan Worth Visiting,” making it an essential pilgrimage destination for Sanrio fans nationwide.
This article provides a thorough explanation of information you should know before visiting, from Harmonyland’s history, attractions, shows, access methods, to how to enjoy it at a great value.
Table of Contents
- What is Harmonyland?
- History and Background
- Background of Selection for Anime Sacred Sites 88
- Complete Overview of Attractions and Facilities
- Major Shows, Parades, and Events
- Memories of Former Attractions and Facilities
- Complete Transportation Access Guide
- Discount Ticket Information
- Combining with Nearby Tourist Attractions
- Notes When Visiting and Recommended Ways to Spend Your Time
What is Harmonyland?
Sanrio Character Park Harmonyland is an outdoor-type theme park operated by Sanrio Entertainment Co., Ltd. Opening on July 20, 1991, as a sister facility to Sanrio Puro Land in Tamacho, Tokyo, it has been a beloved destination for Sanrio character fans.
Basic Information
- Location: 5933 Fujiwara, Hiji Town, Hayami District, Oita Prefecture
- Operating Company: Sanrio Entertainment Co., Ltd. (subsidiary of Sanrio Co., Ltd.)
- Opening Date: July 20, 1991
- Park Type: Outdoor-type theme park
- Operating Hours: 10:00–17:00 (varies by season)
- Closed Days: Irregular (check official website)
Characteristics of Harmonyland
A major characteristic of Harmonyland is that despite being an outdoor-type theme park, approximately half of the facilities have an indoor structure, making it enjoyable even on rainy days. Additionally, the main stage has a roof, allowing guests to enjoy character shows regardless of weather.
Located on a high plateau surrounded by Oita Prefecture’s rich nature and overlooking Beppu Bay, the park offers wonderful views from within the park and is also popular as a photography spot.
History and Background
The history of Harmonyland began as part of Sanrio’s theme park business expansion nationwide.
Circumstances Leading to Opening
In the late 1980s, Sanrio planned the construction of a second theme park following Sanrio Puro Land in Tokyo. As a tourism hub in the Kyushu region, Oita Prefecture, known as a hot spring destination, was selected. The location was chosen due to Hiji Town’s rich natural environment and scenic views overlooking Beppu Bay.
From Opening to Present
- July 20, 1991: Grand opening
- 1990s: Visitor numbers increased alongside rising popularity of Sanrio characters
- 2000s: Facility renovations and introduction of new attractions
- 2010s: Development of “Instagrammable” spots adapting to the SNS era
- August 26, 2017: Selected as part of “88 Anime Sacred Sites in Japan Worth Visiting (2018 Edition)” by the General Incorporated Association Anime Tourism Association
- 2020s: Continued operation with strict infection control measures following the COVID-19 pandemic
Over more than 30 years of history, the park has continued to grow as a beloved theme park across generations through renovations adapted to changing times.
Background of Selection for Anime Sacred Sites 88
In 2017, Harmonyland was selected as one of “88 Anime Sacred Sites in Japan Worth Visiting (2018 Edition)” by the General Incorporated Association Anime Tourism Association, based on votes from anime fans both domestically and internationally.
Value as a Sacred Pilgrimage Spot
Harmonyland was recognized as a sacred site for the following reasons:
- Embodying the World of Sanrio Characters: A precious place where you can actually meet beloved characters like Hello Kitty, My Melody, Cinnamoroll, and Pompompurin who are loved worldwide
- Connection with Anime Works: Sanrio characters have been adapted into numerous anime works, and the park allows visitors to experience those worlds
- Photogenic Spaces: Buildings and objects featuring characters are scattered throughout, offering abundant photo spots that are Instagram-worthy
- Fan Community Formation: Over many years, enthusiastic fans have visited, creating unique fan culture
- Harmony with Region: Rooted in the local community as a tourism resource in Oita Prefecture, with the possibility of combining with nearby Beppu Hot Springs tours
How to Enjoy Sacred Pilgrimage
When visiting Harmonyland as an anime sacred site, the following ways of enjoying it are recommended:
- Commemorative Photos with Favorite Characters: Photography at meet-and-greets and photo spots
- Collecting Limited Merchandise: Park-exclusive designs are perfect mementos of sacred pilgrimage
- Hashtag Sharing: Share memories using the “#ハーモニーランド” hashtag recommended by the official Instagram account (@sanrio_harmonyland)
- Sacred Site Pilgrimage Notebook: Recording your visit creates deeper memories
Complete Overview of Attractions and Facilities
Harmonyland features various attractions and facilities themed around Sanrio characters.
Main Attractions
Kitty Castle
An indoor attraction recreating the world of Hello Kitty. Guests can explore Kitty’s castle while enjoying various mechanisms and exhibits. A popular spot for comfortable enjoyment on rainy days.
My Melody & Kuromis ~ My Melody Drive ~
A ride-type attraction touring the world of My Melody and Kuromis. Guests progress slowly through an adorable world with abundant photo spots.
Sanrio Character Boat Ride
A boat ride on water that tours through the worlds of various Sanrio characters. A family-favorite attraction.
Gudetama Land
An area themed around the popular character “Gudetama.” Features exhibits and photo spots where you can experience Gudetama’s laid-back world.
Kiki & Lala ~ Twinkling Tour ~
An attraction where you can experience the starry world of Kiki and Lala. Known for its enchanting atmosphere.
Dining Facilities
Sanrio Rainbow World Restaurant
The main restaurant where you can enjoy cute character-themed menus. Features many visually appealing dishes.
Café and Light Food Corners
Light meals and drinks are available at cafés located throughout the park, convenient for resting. Character-designed drinks and sweets are popular.
Shop Facilities
Harmonyland Exclusive Merchandise Shop
Features abundant exclusively-designed products available only in the park. Also offers merchandise blending Japanese style with Sanrio characters, perfect for souvenirs and gifts.
Character Merchandise Specialty Shops
Specialty corners for each character allow you to focus on finding your favorite character’s merchandise.
Other Facilities
Character Greeting Spots
Various characters appear at different times for photo opportunities with guests. Schedules are available at the park on the day.
Rest Areas
Rest spaces are abundant both indoors and outdoors, providing peace of mind for families with small children.
Baby Center
Features nursing rooms and diaper-changing spaces, accommodating families with babies.
Major Shows, Parades, and Events
One of Harmonyland’s greatest attractions is the glamorous live shows featuring Sanrio characters.
Signature Shows
Parade Parallel
A popular parade featuring Sanrio characters who dance to music, allowing audiences to enjoy together.
Character Live Show
A full-scale live show held on the main stage. The highlight is storytelling-based production and character dance performances. With a roofed stage, it’s held even in rain.
Illumination Show (Seasonal Limited)
During evening operations, enchanting illumination shows featuring light and music are held. Experience a different atmosphere from daytime.
Seasonal Events
Spring Events
- Cherry Blossom Festival
- Easter Events
- Character Birthday Events
Summer Events
- Summer Festival
- Summer Vacation Special Events
- Fireworks Events (Specific Dates)
Fall Events
- Halloween Party
- Autumn Harvest Festival
Winter Events
- Christmas Events
- Special Illumination Projects
- New Year’s Countdown (Specific Years)
Collaboration Events
Periodic collaboration events with other companies and characters are held, featuring limited merchandise and special menus.
Memories of Former Attractions and Facilities
With a history spanning more than 30 years, Harmonyland has many once-beloved attractions now closed.
Attractions That Once Existed
Hello Kitty’s Fairy Tale Theater
A puppet theater beloved since the park’s opening. Guests could enjoy Hello Kitty stories through puppet theater.
Badtz-Maru’s Pirate Ship
A pirate-themed attraction that was popular among Badtz-Maru fans.
Keroppi’s Pond
A waterside-themed area expressing the world of Keroppi.
Pochacco’s Woof-Woof Land
A play area themed around the dog character Pochacco.
History of Renovations
These attractions have been renovated over the years to incorporate newer characters and technology to meet contemporary needs. By incorporating recently popular characters like Gudetama and Cinnamoroll, the park continues to provide fresh experiences.
For long-time fans, these former attractions remain cherished memories passed down through generations.
Complete Transportation Access Guide
Detailed explanation of how to access Harmonyland.
Access by Train and Bus
Using JR
From JR Yokatsuka Station
- Local Bus: Approximately 10 minutes
- Taxi: Approximately 10 minutes (estimated fare: Around ¥1,500)
From JR Kitsuki Station
- Local Bus: Approximately 10 minutes
- Taxi: Approximately 10 minutes
Direct Bus
During certain periods, direct buses operate from Oita or Beppu stations. Check the official website in advance for confirmation.
Access by Car
Using Expressway
From Oita Expressway
- From Hizie JCT, proceed toward Kitakyushu
- Exit at Hayami IC
- From Hayami IC connection to Hizie Bypass/Hizie IC, proceed north for approximately 2 minutes
From National Route 10
- Approximately 2 minutes north from Hizie IC entrance intersection
Travel Time from Major Cities
- From Fukuoka City: Approximately 2 hours
- From Oita City: Approximately 30 minutes
- From Beppu City: Approximately 15 minutes
- From Kitakyushu City: Approximately 1 hour 30 minutes
Parking Information
- Capacity: Approximately 1,500 vehicles
- Parking Fee: Around ¥500 for regular vehicles (varies by season)
- Large Bus: Dedicated parking space available
Access from Airports
From Oita Airport
- Rental Car: Approximately 40 minutes
- Airport Bus → JR → Local Bus: Approximately 1 hour 30 minutes
From Fukuoka Airport
- Rental Car: Approximately 2 hours
- Train/Bus Transfer: Approximately 3 hours
Access Points to Remember
- High Season: Expect congestion during Golden Week, summer vacation, and year-end/New Year holidays, so early arrival is recommended
- Official Hotel: Grand Mercure Beppu Bay Resort & Spa is Harmonyland’s only official hotel, sometimes offering shuttle service
- Public Transportation: Limited schedules, so confirm timetables in advance
Discount Ticket Information
Information on affordable ways to enjoy Harmonyland.
Ticket Types and Prices
Standard Admission
- Adults (18+): ¥3,000–¥3,600
- Children (3–17 years): ¥2,000–¥2,400
- Seniors (65+): Discount available
※Prices vary by season
Annual Passport
Frequent visitors will find the annual passport worthwhile, with pricing that pays for itself in 2-3 visits.
How to Obtain Discount Tickets
Online Reservation Discount
Advance reservation through the official website may provide up to 5% discount.
Jalan.net
Using the Jalan play/experience reservation service offers discounts and point returns.
Convenience Store Pre-Sale Tickets
Purchasing pre-sale tickets at Seven-Eleven, FamilyMart, Lawson, and other convenience stores provides discounted pricing.
Partner Facility Discounts
- Official Hotel Guest Discount
- Oita Prefecture Shared Tickets
- JAF Member Discount
- Various Credit Card Privileges
Group Discount
Groups of 15 or more visitors qualify for group discounts.
Economical Ways to Use
- Weekday Visits: Often cheaper than weekends and holidays
- Early Booking: Take advantage of early-bird campaigns
- Accommodation Packages: Reduce total costs with hotel combination plans
- SNS Campaigns: Discount information released irregularly on official social media
Combining with Nearby Tourist Attractions
Harmonyland serves as a tourism hub in Oita Prefecture, and combining visits with nearby attractions creates more enriching travel experiences.
Beppu Hot Spring Area
Beppu Hasshu
Located approximately 15 minutes by car from Harmonyland, one of Japan’s premier hot spring destinations. Perfect for relaxing after visiting the park.
Beppu Hell Tour
A sightseeing course visiting distinctive hot springs like Hell of the Sea and Blood Pond Hell. Can be combined with Harmonyland for a full day of sightseeing.
Tourist Spots in Hiji Town
Hizie Castle Ruins (Yokatsuka Castle Ruins)
Historic castle ruins, also known as a cherry blossom viewing spot.
Tekiyamaso
A historically significant structure designated as an Important Cultural Property featuring beautiful Japanese gardens.
Sightseeing in Oita City
Oita Marine Palace Aquarium “Umitamago”
An aquarium facing Beppu Bay. Popular family route combined with Harmonyland.
Oita City Art Museum
Recommended for cultural sightseeing.
Recommended Sightseeing Routes
1-Night, 2-Day Model Course
Day 1
- Morning: Arrive at Harmonyland, enjoy attractions
- Afternoon: Watch shows, shop for merchandise
- Evening: Move to Beppu Hot Springs, explore hot spring town
- Night: Stay at hot spring resort
Day 2
- Morning: Beppu Hell Tour
- Afternoon: Visit Umitamago or explore Oita City
- Evening: Depart
Day Trip Course
- Morning: Harmonyland (from opening)
- Afternoon: Lunch in park, watch shows
- Evening: Day-use hot spring bathing in Beppu
- Night: Depart
Culinary Information
Oita Local Specialties
- Tori Ten: Chicken tempura originating in Oita Prefecture
- Seki Mackerel and Seki Shrimp: Luxury fish from Bungo Channel
- Dango Jiru: Oita local dish
- Beppu Cold Noodles: Beppu specialty cold noodles
Numerous restaurants around Harmonyland offer these Oita specialties.
Notes When Visiting and Recommended Ways to Spend Your Time
Pre-Visit Preparation
Information to Confirm on Official Website
- Operating days and hours (due to irregular holidays)
- Show schedule
- Crowding forecast calendar
- Operating status due to weather
- Special event information
Packing Checklist
- Tickets (if purchased in advance)
- Rain gear (for outdoor areas)
- Sunscreen and hat (summer)
- Warm clothing (winter)
- Camera and smartphone (plus charger)
- Mobile battery
- For visitors with small children: Change of clothes, diapers, baby food
Efficient Ways to Get Around
Early Opening is Recommended
Arrive at opening time to avoid crowds. Prioritize popular attractions.
Plan Based on Show Schedule
Check main character show times and plan attraction visits around them for efficiency.
Adjust Meal Times
Lunchtime (12:00–13:00) is crowded, so eating around 11:00 or after 14:00 reduces wait times.
Photography Tips
Photo Spots
Numerous official photo spots are set up throughout the park. Check the map while touring.
Character Greeting
Time is limited for character meet-and-greet photos, so check schedules in advance and arrive early.
Scenic Photography
Views overlooking Beppu Bay are particularly beautiful on clear days, ideal for commemorative photos.
For Visitors with Small Children
Stroller Use
Stroller travel throughout the park is possible. Rental strollers are available.
More Rest Breaks
Utilize indoor rest spaces and plan without rushing to match your child’s pace.
Attraction Age Restrictions
Some attractions have age and height restrictions, so confirm in advance for peace of mind.
Seasonal Notes
Spring (March–May)
- Pollen allergy measures
- Watch for temperature differences between morning and evening
- Cherry blossom season sees congestion
Summer (June–August)
- Heat exhaustion prevention essential
- Sunburn prevention
- Frequent hydration
- Summer vacation period is very crowded
Fall (September–November)
- Pleasant weather
- Halloween event period sees congestion
- Evening chill possible
Winter (December–February)
- Warm clothing essential
- Evening illumination periods have extended hours
- Watch for road freezing (rare)
Manners and Rules
Photography Etiquette
- Be considerate of other guests appearing in shots
- No flash photography during shows
- Check restrictions on tripods and selfie sticks
Park Rules
- Eating only in designated areas
- No pets (except service dogs)
- Dangerous items prohibited
- Avoid excessive contact with characters
Souvenir Selection Tips
Prioritize Limited Items
Harmonyland exclusive merchandise becomes unavailable later, so purchase upon finding them.
Avoid Closing Time Congestion
Shops are crowded near closing, so purchase souvenirs in the morning or early afternoon.
Japanese-Style Products
Japanese-design and Sanrio character combinations make appreciated souvenirs for international visitors.
Summary: Creating Perfect Memories at Harmonyland
Sanrio Character Park Harmonyland is a special theme park in Oita Prefecture selected as one of “88 Anime Sacred Sites in Japan Worth Visiting.”
Harmonyland’s Appeals
- Precious opportunity to meet Sanrio characters
- Facilities designed to be enjoyable even in rain
- Spectacular location overlooking Beppu Bay
- Abundant limited merchandise and photo spots
- Enriched trip through combinations with nearby attractions
Pre-Visit Checklist
- Confirm operating days/hours on official website
- Purchase discount tickets in advance
- Check show schedule
- Prepare clothing and items for weather
- Consider combination plan with nearby attractions
When visiting Oita Prefecture, add Harmonyland’s “adorable” experience to your plan alongside hot springs and nature. Your encounters with Sanrio characters will surely become special memories.
The official Instagram (@sanrio_harmonyland) regularly updates latest information, so following before your visit is recommended. Share photos taken in the park using the “#ハーモニーランド” hashtag.
Harmonyland offers various ways to enjoy: sacred pilgrimage travel, family trips, or date destinations. Please visit this special place in Hiji Town, Oita Prefecture, and immerse yourself in the world of Sanrio characters.
