Uma Musume Pretty Derby × Funabashi Keiba Collaboration Event

Uma Musume Pretty Derby × Funabashi Keiba Collaboration Event Complete Guide

Funabashi Racecourse (Funabashi Keiba) located in Funabashi City, Chiba Prefecture, is known as a racecourse easily accessible from the Greater Tokyo Area among local racecourses. In January 2024, a collaboration event with the popular content “Uma Musume Pretty Derby” was held, attracting many fans. This article comprehensively explains the details of this collaboration event, the appeal of Funabashi Racecourse, and future collaboration possibilities.

What is Uma Musume Pretty Derby

“Uma Musume Pretty Derby” is a multimedia project developed by Cygames. The story follows “Uma Musume” (horse girls), who are personifications of real racehorses, competing to win races called the Twinkle Series.

It is developed across diverse media including anime series, smartphone games, and comics, and has gained support from a wide audience beyond just horse racing fans. In particular, the game application, since its release in 2021, has served as a catalyst for increased interest in horse racing and has contributed to increased visitors to actual racecourses.

The Relationship Between Uma Musume and Local Horse Racing

The Uma Musume project includes not only central horse racing but also local horse racing thoroughbreds as characters. Uma Musume modeled after horses belonging to Funabashi Racecourse also exist, making it relatable content for local racing fans as well.

Funabashi Keiba × Uma Musume Collaboration Event Overview

Event Dates and Basic Information

During the 10th race meeting of Fiscal Year 2023 (January 15 (Mon) – January 19 (Fri)), which was the first Funabashi horse racing event of 2024, a collaboration event with Uma Musume Pretty Derby was held. Throughout the five-day event period, the entire Funabashi Racecourse was filled with Uma Musume-themed content.

Event Overview

• Event Period: January 15 (Mon) – January 19 (Fri), 2024
• Location: Funabashi Racecourse (1-2-1 Wakamatsu, Funabashi City, Chiba)
• Opening Time: Approximately one hour before race start (varies by congestion)
• Admission: Free

Collaboration Event Content

The collaboration between Funabashi Keiba and Uma Musume featured diverse attractions for visitors to enjoy.

Venue Decoration

The entire racecourse was decorated with the Uma Musume world, inviting visitors to a special space. Large banners and posters were displayed inside and outside the stands, with Uma Musume characters enlivening the racecourse.

Decoration highlights:

• Large banners on the main stand front
• Character panels installed throughout the venue
• Decoration areas that doubled as photo spots
• Signage with exclusive collaboration designs

The atmosphere, different from a typical racecourse, provided a fresh experience for both Uma Musume fans and general racing fans.

Life-Size Panel Photo Spots

Particularly popular with visitors were the life-size panels of Uma Musume characters. Multiple character panels were installed throughout the venue, and fans could freely take photos.

Installed Characters
Life-size panels of major Uma Musume characters were installed, each crafted with attention to pose and expression. Lines formed in front of panels as they were highly popular, with many photos shared on social media.

Photo spot considerations:

• Placement allowing the racecourse atmosphere to appear in backgrounds
• Secured space for group photography
• Lighting conditions considered for placement
• Positioning accounting for congestion flow

In-Venue Collaboration Announcements

As a special collaboration event feature, in-venue announcements were made by five Uma Musume characters. Pre-race venue broadcasts and various announcements were conducted in character voices, bringing a vibrant atmosphere to the entire racecourse.

Announcement Content

• Introduction of running horses before races
• Venue facility guidance
• Event information announcements
• Safety-related precautions

This unique production, different from standard racecourse announcements, allowed visitors to enjoy horse racing immersed in the Uma Musume world. Many fans expressed sentiments like “I was moved to hear Uma Musume voices at an actual racecourse.”

Uma Musume Collaboration Race

During the collaboration event period, a special “Uma Musume Collaboration Race” was held. It featured special names different from regular races, and winning horses received original win ticket designs and other commemorative features.

Collaboration Race Features

• Race names inspired by Uma Musume characters
• Special-design race programs
• Collaboration race-exclusive merchandise (distributed under certain conditions)
• Special performances before and after races

Collaboration races were held on each day, with content enjoyed by both regular racing fans and Uma Musume fans.

Original Merchandise Giveaways

One highlight of the collaboration event was the distribution of original merchandise to visitors. Limited-quantity items were so popular that distribution ended early.

Original Clear File Giveaway

Clear files with exclusive Funabashi Keiba × Uma Musume collaboration designs were distributed to visitors. The special design combining Uma Musume characters and Funabashi Racecourse became a highly valued collector’s item.

Distribution Conditions

• First-come, first-served distribution each day
• Distribution at entrance or specific locations
• One per person distribution limit
• Possibility of early end-of-distribution due to limited quantities

The clear files were practical and well-received by many fans as event mementos.

Original Postcard Giveaway

Equally popular as the clear files were original-design postcards. Multiple designs were prepared, with different designs distributed by day or condition.

Postcard Features

• Combination of Funabashi Racecourse scenery and Uma Musume characters
• Highly collectible multiple designs
• Beautiful visuals from high-quality printing
• Instagram-worthy memento

Many fans displayed the postcards, and they were well-received as a way to preserve memories of the event.

Uma Musume POP UP STORE in Funabashi Keiba

During the collaboration event period, a special pop-up store was opened on-site. Uma Musume-related merchandise was sold, including collaboration-exclusive products.

Example Merchandise Sold

• Apparel items such as T-shirts and towels
• Small items like key chains and enamel pins
• Writing supplies like clear files and posters
• Collaboration merchandise with exclusive Funabashi Keiba designs
• Various official Uma Musume merchandise

The pop-up store attracted many fans immediately after opening, with popular items selling out early. Admission restrictions were sometimes implemented due to congestion, and early arrival was recommended for those wanting to make guaranteed purchases.

Animate Cafe Pop-Up

As a special collaboration event feature, an Animate Cafe pop-up appeared within Funabashi Racecourse. A kitchen car offering Uma Musume collaboration menu items was set up, allowing visitors to enjoy event-exclusive food and drinks.

Collaboration Menu Features

• Original menu inspired by Uma Musume characters
• Collaboration-exclusive packaging designs
• Special-offer menus with extras (placemats, coasters, etc.)
• Instagram-worthy visuals

Long lines frequently formed in front of the kitchen car, with wait times occurring during peak times and for popular items. Strategic timing during race intervals proved effective for efficient enjoyment.

Events & Fan Services

In addition to the constant attractions mentioned above, daily and time-limited events were also held during the collaboration event period.

Example Events Held

• Character greetings during specific time slots (panel displays)
• Mini-game corners
• Stamp rally activities
• Social media posting campaigns
• Lottery events (with participation conditions)

These events offered content enjoyable beyond horse racing viewing, for families and couples alike, proposing new ways to enjoy the racecourse.

Funabashi Racecourse Basic Information

Access Methods

Funabashi Racecourse is located in Funabashi City, Chiba, with excellent access from the Greater Tokyo Area.

Train Access

• Two-minute walk from Keisei Main Line “Funabashi Racecourse Station”
• About 10 minutes by Keisei bus from JR Sobu Line “Funabashi Station”
• About 15-minute walk from Tokyo Metro Tozai Line “Nishi-Funabashi Station”

The most accessible option is via the Keisei Main Line, with the great appeal of a dedicated racecourse station within walking distance.

Car Access

• About 5 minutes from “Hanawa IC” on the Keiyo Road
• About 10 minutes from “Wangan Narashino IC” on the Higashi-Kanto Expressway
• Parking: Approximately 1,000 spaces available (paid)

During the collaboration event period, higher-than-usual attendance meant the parking lot could reach capacity, making public transportation the recommended option.

Facility Information

Funabashi Racecourse boasts comprehensive facilities for a local racecourse.

Main Facilities

• Main Stand: Comfortable viewing area with air conditioning/heating
• Reserved Seat Area: Spacious seating for relaxed race viewing
• Food Court: Diverse dining options available
• Kids’ Space: Family-friendly areas
• Betting Windows: Both automatic machines and manual counters

Operating Schedule and Hours

Funabashi Horse Racing typically features weeknight night racing (night racing) operations.

Standard Operating Schedule

• Opening Time: Around 3:00 PM
• Race 1: Around 4:00 PM
• Final Race: Around 8:00 PM
• Closing Time: Approximately 30 minutes after the final race

Operating dates vary monthly, so advance confirmation on the official website is necessary.

Important Considerations for Uma Musume Collaboration Event

The following points required attention to maximize enjoyment of the collaboration event.

Congestion Levels

During the collaboration event period, visitor numbers significantly exceeded usual opening days. The following times and locations were expected to be congested:

• Immediately after opening (for merchandise distribution and pop-up store entry)
• Before and after collaboration races
• Lunch time around food truck areas
• Life-size panel areas (photo waiting lines)

Avoiding congestion was most effective through weekday visits or by strategically timing activities between races.

Merchandise Distribution and Sales Precautions

Original merchandise giveaways and sales items had quantity limits.

Points to Confirm

• Distribution/sales start times
• Per-person purchase/receipt limits
• Inventory status (updated regularly on official SNS)
• Whether lottery tickets were issued
• Payment methods (cash only/cashless options)

Popular items often sold out or ended distribution early, so early arrival was recommended for those wanting to secure specific items.

Photography Rules

While photos of life-size panels and collaboration decorations were generally permitted, the following rules applied:

• Consideration to avoid inconveniencing other visitors
• Avoiding extended single-person occupation
• Restrictions on large equipment like tripods
• Horseback and jockey photography limited to designated areas
• Commercial photography required advance permission

Respectful photography maintained a comfortable environment for all visitors to enjoy the event.

The Affinity Between Funabashi Racecourse and Uma Musume

The Appeal of Local Horse Racing

Funabashi Racecourse and other local racecourses possess charm distinct from central horse racing.

Local Racing Characteristics

• Free admission (most racecourses)
• Closer proximity to horses and jockeys
• Friendly atmosphere
• Unique schedules like weeknight operations
• Community-focused event programming

The Uma Musume collaboration successfully leveraged these local racing characteristics to successfully develop new fan bases.

Interaction Between Uma Musume Fans and Racing Fans

The collaboration event gave Uma Musume fans an opportunity to experience actual horse racing while also providing existing racing fans an entry point into Uma Musume content.

Synergistic Effects

• Increased racecourse visits by Uma Musume fans
• Acquisition of younger and female racing fans
• Enhanced recognition through social media information sharing
• Activation of local horse racing
• Preservation and development of racing culture

During the collaboration event, many visitors from non-traditional racing fan demographics were observed, resulting in creation of new racing enthusiasts.

Previous Uma Musume Collaboration Examples

Beyond Funabashi Racecourse, the Uma Musume project has developed various collaborations with other racecourses.

Major Collaboration Achievements

• Commemoration events at central racecourses (Tokyo, Nakayama, Kyoto, etc.)
• Collaboration events at other local racecourses (Oi, Kawasaki, etc.)
• Joint projects with horse racing museums
• Panel displays at racing-related facilities

These collaborations have contributed to activation of the entire racing industry, with further developments anticipated.

Future Collaboration Event Prospects

Possibilities for Ongoing Collaboration

The Funabashi Keiba × Uma Musume collaboration event was highly successful, with regular future events anticipated.

Predicted Developments

• Seasonal collaboration event hosting
• Projects timed with new character debuts
• Larger-scale event implementation
• Establishment of permanent collaboration corners
• Online integrated campaigns

Fan Expectations

Sustained collaboration events require fan compliance with rules and understanding of the racecourse.

Requirements for Fans

• Adherence to racecourse rules
• Consideration for other visitors
• Respect for horses and related personnel
• Appropriate betting ticket purchases (racecourse revenue source)
• Positive social media information sharing

Maintaining an environment where Uma Musume fans and racing fans can mutually enjoy the experience is key to sustaining future collaboration.

Horse Racing Guide for Uma Musume Fans

Basic Horse Racing Rules

For those interested in horse racing through Uma Musume, here are fundamental rules explained.

Horse Racing Fundamentals

• Race Types: Distance, track condition, grade designation
• Running Horse Information: Bloodline, past records, jockey
• Betting Types: Win, place, quinella, trifecta, etc.
• How to Read Odds: Relationship between popularity and payout
• Race Development: Front-running, leading, closing, stretch drive

Recommended Approaches for Beginners

There’s no need to make difficult predictions immediately. Enjoyable methods exist for beginners.

Beginner-Friendly Approaches

• Start with 100-yen betting tickets
• Choose horses by name or jockey colors you like
• Observe horses at the paddock (parade ground)
• Reference predictions from experienced fans
• Simply enjoy watching the races themselves

Knowledge learned from Uma Musume will prove useful in actual horse racing.

Tourism Information Around Funabashi Racecourse

Nearby attractions to enjoy before or after visiting the racecourse.

Tourist Spots in Funabashi City

LaLaport TOKYO-BAY

• About 10 minutes by car from the racecourse
• Large shopping mall
• Full dining options

Funabashi Andersen Park

• Popular with families
• Seasonal flowers year-round
• Amusement and museum facilities available

Funabashi Fishing Port

• Fresh seafood offerings
• Morning markets held
• Tokyo Bay views

Dining Information

Funabashi, facing Tokyo Bay, offers fresh seafood dining options.

Recommended Dining

• Seafood dishes at Funabashi Fishing Port
• Izakaya restaurants around Funabashi Station
• Food court within the racecourse
• Local specialty cuisine

Enjoying Funabashi’s attractions alongside race viewing is recommended.

Conclusion: Significance of Uma Musume × Funabashi Keiba Collaboration

The “Uma Musume Pretty Derby × Funabashi Keiba” collaboration event held in January 2024 was groundbreaking in its fusion of entertainment content with traditional public racing.

Collaboration Event Achievements

• Increased racecourse visits by new fan demographics
• Enhanced recognition of local horse racing
• Cross-generational exchange creation
• Contemporary updates to racing culture
• Regional economic contribution

During the five-day event period, diverse features were implemented including venue decoration, life-size panels, collaboration announcements, original merchandise giveaways, pop-up stores, and Animate Cafe pop-ups. The original clear file and postcard giveaways and Uma Musume collaboration races particularly resonated, with numerous social media posts.

Funabashi Racecourse, located in Funabashi City, Chiba, offers excellent access with just a two-minute walk from Keisei Main Line “Funabashi Racecourse Station.” Centered around weeknight night racing operations, it easily accommodates after-work visits. Free admission further contributes to its approachability.

The Uma Musume project, as a multimedia content platform conveying racing appeal in new forms, is expected to develop further collaborations with various racecourses. With maintained respect for actual racehorses and observance of racecourse rules and etiquette, expanding culture that enjoys both Uma Musume and horse racing will enhance possibilities for further collaborations.

Through the collaboration event, Uma Musume fans encountered horse racing’s depth, while racing fans discovered Uma Musume content’s charm. As a venue for such mutual understanding and exchange, the Funabashi Keiba × Uma Musume collaboration event carried significant meaning. Sustained hosting and further development are eagerly anticipated.