【Do It Yourself!! -Do·It·Yourself-】 Sanjo City, Niigata Prefecture
“Do It Yourself!! -Do·It·Yourself-” is an original TV anime that aired in autumn 2022 and tells the coming-of-age story of high school girls engaged in craftsmanship set in Sanjo City, Niigata Prefecture. This article comprehensively covers all information necessary for pilgrimage to sacred sites, including detailed information about locations featured in the work, access methods, related events, and gourmet information.
About the Original TV Anime “Do It Yourself!! -Do·It·Yourself-“
“Do It Yourself!!” is an original TV anime produced by PINE JAM that aired for all 12 episodes from October to December 2022. It is a slice-of-life anime about six high school girls deepening their bonds through DIY club activities, set in Sanjo City, Niigata Prefecture, where craftsmanship thrives.
The protagonist, Serufu Yuiai, is a clumsy but passionate high school girl dedicated to DIY. Her childhood friend, Miki Surido (nicknamed Purin), is an elite student attending a technical college. Centered on these two, Kurei Yasa, Kokoro Kouki, Jobuko K. Brighton (Jobuko), and Sho Sera—six girls in total—deepen their friendship through DIY club activities.
The work’s distinctive feature is its meticulous depiction of actual DIY work. Tool usage and manufacturing processes that even beginners can challenge are portrayed in detail, allowing viewers to learn DIY alongside the characters. Furthermore, numerous real landscapes and spots in Sanjo City appear in the work, earning it high praise as a production that promotes the region’s appeal.
Sanjo City is known as a “city of craftsmanship” for its metal processing industry, perfectly matching the work’s theme. This regional characteristic adds depth to the narrative and provides convincing background for the characters’ growth.
Why Sanjo City Was Chosen as the Setting
Located nearly in the center of Niigata Prefecture, Sanjo City is an industrial city with a population of approximately 90,000. It has a tradition of metal processing dating back to the Edo period and is nationally known as a production site for metal products such as kitchen knives, sickles, and shovels. In modern times, it manufactures a wide range of metal products, including outdoor gear and tools.
This characteristic as a “city of craftsmanship” made it ideal as the setting for an anime with DIY as its theme. In the work, there are scenes where characters visit local tool shops and hardware stores, and Sanjo City’s industrial culture naturally blends into the story.
Sanjo City is certified as one of “88 Japanese Anime Sacred Sites Worth Visiting” and is gaining attention as a hub for anime tourism. The city actively collaborates with the work and has established a system welcoming pilgrims to sacred sites.
Detailed Introduction of In-Anime Locations
Osaki Mountain Park (Step 1)
Osaki Mountain Park was the setting for the important scene where Serufu and Purin reunite in Episode 1 “Step 1.” From the park’s observation deck, one can overlook the Sanjo cityscape and enjoy the scenery from the same angle as in the anime.
Stairs, handrails, benches, and other elements leading to the observation deck are faithfully depicted, making this the first spot many fans visit on their pilgrimage. The view is particularly atmospheric during twilight hours.
Access: Approximately 15 minutes by car from JR Tsubame-Sanjo Station, or approximately 40 minutes on foot. The park has a parking lot.
Ichinokido Shopping Street
Ichinokido Shopping Street, which appears multiple times in the work, is the central stage for everyday scenes where DIY club members shop and stroll. It is a retro shopping street with a Showa-era atmosphere, and many shops continue to operate there.
The shopping street’s arcade, street lights, and shop exteriors are depicted in meticulous detail. Scenes in front of Kanegifruits are particularly memorable, with many fans photographing the same angle.
The shopping street regularly hosts collaborative events and stamp rallies, with the entire region supporting the work. Walking through the shopping street feels like stepping into the anime’s world.
Access: Approximately 10 minutes on foot from JR Higashi-Sanjo Station.
Kanegifruits
An actual fruit shop located within Ichinokido Shopping Street, its exterior is faithfully depicted in the work. The fruits and signage displayed at the shop entrance match the anime, making it one of the most popular pilgrimage spots.
Since it is an operating shop, visitors can enjoy shopping when visiting. The store carries seasonal fruits and local specialty products, and purchasing souvenirs here is recommended as a memento of the pilgrimage.
Access: Within Ichinokido Shopping Street, approximately 10 minutes on foot from Higashi-Sanjo Station.
Igarashi River Riverbed
The Igarashi River’s riverbed appears in scenes where characters take walks and have conversations. The spacious riverbed and distant mountain views create an impressive, open landscape.
Particularly during cherry blossom season, cherry trees bloom beautifully along the riverbed, allowing one to recreate the spring scenes from the work. A cycling road is also well-maintained, making it perfect for leisurely strolls.
Access: Approximately 15 minutes on foot from JR Higashi-Sanjo Station, with multiple access points.
Hachiman Park
Hachiman Park is an important location appearing multiple times in the work. The park’s stage, playground equipment, benches, and other elements are depicted in fine detail, serving as the setting for the characters’ daily scenes.
The area around the park’s stage is particularly the setting for important event scenes in the work, making it an unmissable spot for fans. It is also a place of respite for local residents, where one can actually see children playing.
Access: Approximately 20 minutes on foot from JR Higashi-Sanjo Station.
Tsubame-Sanjo Trike
A facility that displays and sells industrial products from the Tsubame-Sanjo region, appearing in scenes related to craftsmanship in the work. Kitchen knives, metal products, and outdoor gear manufactured in Sanjo City and Tsubame City are exhibited, allowing one to learn about the region’s industry.
The facility also sells tools and materials for actual DIY use, making it ideal for preparing for a real DIY experience alongside the pilgrimage.
Access: Directly connected to JR Tsubame-Sanjo Station, 1 minute on foot from the station.
Nozumi Beach
The summer beach scenes in the work are modeled after Nozumi Beach in Nagaoka City, Niigata Prefecture. Though slightly distant from Sanjo City, many fans visit the location as the setting for the memorable scene of characters enjoying themselves at the beach.
A beautiful sandy beach facing the Japan Sea, it offers actual beach swimming during summer. It is the perfect spot to fully experience the summer atmosphere from the work.
Access: Approximately 40 minutes by car from JR Tsubame-Sanjo Station, located in Nagaoka City.
Yahiko Mountain Panorama Tower
The Panorama Tower near Yahiko Mountain’s summit appears in the work in scenes such as field trips. Located at an elevation of 634 meters on Yahiko Mountain, it is a scenic viewpoint overlooking the Echigo Plain, with views extending to Sado Island on clear days.
One can access the mountain summit by transferring from a ropeway to the Panorama Tower, enjoying seasonal scenery throughout the year. The fall foliage season is particularly beautiful, allowing one to experience the work’s seasonal atmosphere.
Access: Approximately 30 minutes by car from JR Tsubame-Sanjo Station, using the Yahiko Mountain Ropeway.
Sanjo Spice Research Institute
Appearing in the work as a local restaurant, it is depicted in scenes where characters dine there. An actual operating establishment, it serves curry and other spice dishes.
The shop’s interior atmosphere and exterior are faithfully reproduced in the work, making it a rare spot where one can enjoy meals while on a pilgrimage to sacred sites.
Access: Details are within Sanjo City; it is recommended to confirm business hours in advance.
Introduction of Featured Gourmet Foods
Sanjo City is attractive not only for craftsmanship but also for gourmet foods. Local food culture appears in the work and is one of the enjoyments of pilgrimage to sacred sites.
Curry Ramen
Curry ramen is famous as a local specialty of Sanjo City. Said to have originated in the 1950s, it is served at many ramen shops throughout the city. The unique combination of curry soup with Chinese noodles creates a taste one won’t forget once tasted.
The work also mentions it as local gourmet food, and it is a must-try dish during pilgrimage. The taste differs by establishment, so visiting multiple shops is one way to enjoy it.
Sanjo Sweets
Around Ichinokido Shopping Street and Kanegifruits, there are traditional Japanese confectionery shops and fruit shops. Sweets made with seasonal fruits and traditional Japanese confectioneries beloved locally are perfect for breaks during pilgrimage.
Local Sake
Niigata Prefecture is a renowned sake-producing region, and there are several sake breweries around Sanjo City. Adult pilgrims are encouraged to enjoy local sake. Local sake can also be purchased at Tsubame-Sanjo Trike.
Ongoing Events and Previous Collaborative Campaigns
Since the anime’s broadcast, Sanjo City has implemented various collaborative events and campaigns.
Stamp Rally
In February 2023, a collaborative stamp rally was held at Ichinokido Shopping Street, with participants receiving limited edition color papers. Visitors collected stamps by visiting multiple shops on the street, and many fans participated.
Such events are held irregularly, so checking the official Sanjo City website and tourism association information is recommended.
Pilgrimage Sightseeing Taxi
Hinomaru Sightseeing Taxi Corporation operates a taxi service dedicated to pilgrimage to “Do It Yourself!!” sacred sites. With anime-themed wrapping, one can efficiently visit major sacred sites.
Drivers are knowledgeable about the work and provide guidance on highlights and photography points at each location, making it reassuring for first-time pilgrims. Advance reservations are required, so contacting the company before visiting is recommended.
Sacred Site Certification Plaques
Sanjo City is certified as one of “88 Japanese Anime Sacred Sites Worth Visiting,” and certification plaques are installed throughout the city. These plaques serve as popular memorial photo spots and are photographed by many fans as proof of their pilgrimage.
Permanent Exhibitions
Some tourist facilities and public facilities in Sanjo City feature permanent panel and merchandise exhibitions related to the work. Latest exhibition information can be confirmed on the official Sanjo City website.
“Do It Yourself!! -Do·It·Yourself-” Location Exploration Navigation
Model courses for efficient pilgrimage to sacred sites are introduced below.
One-Day Course (Using Public Transportation)
Morning:
- Arrival at JR Tsubame-Sanjo Station (9:00)
- Tsubame-Sanjo Trike visit (9:15-10:00)
- Transfer to JR Higashi-Sanjo Station (10:30)
- Ichinokido Shopping Street exploration (11:00-12:30)
- Lunch at Kanegifruits or shopping street
Afternoon:
- Hachiman Park (13:30-14:30)
- Igarashi River Riverbed (15:00-16:00)
- Shopping at Ichinokido Shopping Street (16:30-17:30)
- Return journey from JR Higashi-Sanjo Station
One-Day Course (By Car)
Morning:
- Osaki Mountain Park (9:00-10:00)
- Tsubame-Sanjo Trike (10:30-11:30)
- Lunch at Ichinokido Shopping Street (12:00-13:00)
Afternoon:
- Hachiman Park (13:30-14:30)
- Igarashi River Riverbed (15:00-15:30)
- Sanjo Spice Research Institute (16:00-17:00)
- Head toward Yahiko Mountain area (if time permits)
Two-Day Course
Day 1:
Visit sacred sites in the city center and stay near Ichinokido Shopping Street. In the evening, enjoy local sake and Niigata gourmet food at a local pub.
Day 2:
Visit slightly more distant spots such as Yahiko Mountain Panorama Tower and Nozumi Beach. If time permits, also visit craftsmanship facilities in neighboring Tsubame City.
Other Ways to Enjoy Sanjo City
Beyond pilgrimage to sacred sites, Sanjo City offers attractive spots and experiences.
Sanjo Smithy Dojo
A facility where visitors can experience the traditional craftsmanship of forging in Sanjo City. Under guidance from craftspeople, one can actually manufacture items like paper knives and kitchen knives. As a “craftsmanship experience” related to the DIY spirit, it allows deeper understanding of the work’s theme.
Michi-no-Eki Tsubame-Sanjo Local Products Center
A large facility selling local specialties and industrial products. Kitchen knives, metal products, and outdoor gear from the Tsubame-Sanjo region are abundantly available. It is ideal for selecting souvenirs.
Sanjo Marche
A local farmers’ market held on the first Sunday of each month. Fresh vegetables, fruits, processed goods, and more are displayed, and interaction with locals can be enjoyed. Visiting on an event day allows deeper appreciation of the region’s appeal.
Hot Spring Facilities
Hot spring facilities exist in and around Sanjo City. Soaking in hot springs to relieve fatigue from walking during pilgrimage is recommended.
Access Information
Access by Train
From the Tokyo area:
- Joetsu Shinkansen: Tokyo Station → Tsubame-Sanjo Station (approximately 2 hours)
- Local train: JR Higashi-Sanjo Station (approximately 5 minutes)
From the Kansai/Nagoya area:
- Transfer between Hokuriku and Joetsu Shinkansen to reach Tsubame-Sanjo Station
Access by Car
From the Kanto region:
- Kan’etsu Expressway → Hokuriku Expressway to Sanjo-Tsubame IC (approximately 3 hours 30 minutes from Tokyo)
From the Kansai region:
- Hokuriku Expressway to Sanjo-Tsubame IC (approximately 6 hours from Osaka)
Access by Air
Approximately 1 hour by car from Niigata Airport, or approximately 1 hour 30 minutes via airport limousine bus and train transfers.
Important Notes and Etiquette for Pilgrimage to Sacred Sites
Following certain notes and etiquette is important for enjoying pilgrimage to sacred sites.
Consideration for Private Property
Some locations appearing in the work are private property or operating businesses. Exercise consideration not to disturb surroundings when photographing or viewing. Particularly in residential areas, attention to noise is necessary.
Confirm Business Hours
When visiting shops and facilities, confirm business hours and days off in advance. Particularly for individual shops on Ichinokido Shopping Street, some may have irregular closures.
Take Trash Home
To keep sacred sites beautiful, always take trash with you. Remember that enjoyable pilgrimage is possible thanks to cooperation from locals.
Obey Traffic Rules
Avoid becoming so absorbed in photography that you run into roads or obstruct traffic. Particularly on shopping streets where bicycles and pedestrians are numerous, consideration for surroundings is necessary.
Gratitude to the Local Community
Show gratitude for locals warmly welcoming pilgrims, and contribute to the local economy by shopping and dining at local establishments.
Accommodation Information
Various types of accommodation are available in and around Sanjo City.
Business Hotels
Multiple business hotels exist near JR Higashi-Sanjo Station, offering affordable rates. Convenient as a pilgrimage base.
Hot Spring Inns
Hot spring inns exist in surrounding areas such as Yahiko Onsen and Iwamuro Onsen. Extending slightly to enjoy hot springs is recommended.
Guest Houses
Guest houses have recently increased in Sanjo City, allowing interaction with other site pilgrims.
Nearby Tourist Attractions
Nearby tourist attractions to visit alongside pilgrimage to sacred sites are introduced below.
Yahiko Shrine
One of Niigata Prefecture’s representative shrines, located at the foot of Yahiko Mountain. It is popular as a power spot surrounded by impressive architecture and beautiful nature.
Teradomari Fish Market Street
A market street displaying fresh seafood from the Japan Sea, known as the “fish Ameyoko.” Located approximately 30 minutes by car from Sanjo City.
Tsubame City Industrial History Museum
A facility in neighboring Tsubame City where one can learn about the history of metal processing. It allows deeper understanding of the Tsubame-Sanjo region’s craftsmanship culture.
Best Seasons
Pilgrimage to sacred sites can be enjoyed year-round, though each season offers different appeal.
Spring (March-May)
The cherry trees along the Igarashi River bloom beautifully, allowing recreation of spring scenes from the work. The mild climate is ideal for strolling.
Summer (June-August)
One can actually experience beach swimming scenes at Nozumi Beach. However, Niigata summers are humid and hot, requiring heat illness precautions.
Autumn (September-November)
Yahiko Mountain’s autumn foliage is beautiful, and this period coincides with the work’s broadcast time. The comfortable climate makes this the optimal season for pilgrimage.
Winter (December-February)
Pilgrimage amid snowy landscapes has its own charm, but caution regarding snow accumulation and icy road surfaces is necessary. Winter equipment should be prepared.
SNS Utilization Tips
Tips for sharing pilgrimage memories on SNS are introduced.
Hashtags
Using hashtags such as “#DIYPilgrimage” “#DuitYourself” and “#SanjoCity” allows connection with other fans.
Comparison Posts
Posting anime scenes alongside actual photographs conveys the high level of recreation. However, exercise copyright caution and minimize screenshot use.
Location Information
Adding location information to each spot benefits other pilgrims.
Conclusion
Sanjo City, Niigata Prefecture, the sacred site of “Do It Yourself!! -Do·It·Yourself-“, is a charming town where one can fully savor the work’s atmosphere. The town’s heritage of craftsmanship, actual locations featured in the work, welcoming locals, and delicious gourmet food together create a pilgrimage filled with enjoyment.
The city center area centered on Ichinokido Shopping Street is navigable on foot, though using a car or taxi is convenient for visiting slightly more distant spots like Osaki Mountain Park and Yahiko Mountain. Utilizing the pilgrimage sightseeing taxi allows efficient visits to major sites.
Pilgrimage to sacred sites where the DIY spirit, joy of craftsmanship, and importance of friendship depicted through the work can be felt on actual ground locations. Visiting Sanjo City allows deeper empathy with the endeavors of Serufu, Purin, and other characters, further deepening understanding of the work.
Sanjo City is certified as one of “88 Japanese Anime Sacred Sites Worth Visiting,” with various events and collaborations expected in the future. Checking official websites and tourism association information while creating your own pilgrimage plans.
In Sanjo City, a town of craftsmanship, enjoy the special experience where the anime’s world and reality intersect. Certainly, your affection for the work will deepen further, and interest in DIY will surely emerge.
